Fracture Digital · Paid Media

Fracture Scoreboard

PSN · LGXNDS · 6LABZ · October 2026 · 6LABZ thru Oct 25, PSN thru Oct 22 · September closed · store actuals + platform data

Scorecard Brand health Channels Monthly Sept result Changes Flags

Where we stand: October is twenty-five days in. PSN is still the strong one and 6LABZ has banked its sales target again, but 6LABZ gave back a lot of ground in the last three days and that is the thing to look at. Two things are missing from this run and I want you to know which: PSN's Google and TikTok spend could not be read, because the ad-platform connection I pull them through needs signing back in, so every PSN figure here is held at Oct 22 and is unchanged. And LGXNDS store sales are still invisible, because the store connection is sitting on another client's shop. Both need you, and both are a sign-in rather than a job.

PSN is holding at $3.42 back for every $1, and the three new sales days are right on the month's pace. $313,029 of sales on $91,629 of spend across 1,693 orders for Oct 1-22, with nineteen of those twenty-two days over target. The sheet has since posted three more days of sales: Oct 23 at $15,810 on 96 orders, the best order count of the month, then $10,499 and $14,642. That is $40,950 over the three days, about $13,650 a day against $14,229 a day for the rest of the month - steady, no sign of trouble. I have not folded them into the headline because I could not read the Google spend that sits behind them, and Google is about 95% of what PSN spends. Sign the ad-platform connection back in and October closes properly in one run. I am holding the Google budget to month end and will bring you a proposal with the full month behind it.
LGXNDS spend has been pulled right back, and I still cannot see a dollar of its store sales. $6,785 of spend across Oct 1-25. The change worth knowing: daily spend dropped from about $250 a day to $132, $51 and $70 over the last three days, with Google down to $29 on Oct 25 from a month averaging $110. If you meant to pull it back, nothing to do. If you did not, something is capping it and I will dig in. The store connection is still pointed at another client's shop and only you can move it - sign it back in to LGXNDS and both September's goal result and October to date close in one run.
6LABZ has cleared the $20K sales bar again, but what each dollar brings back fell from $3.51 to $3.17 in three days. $30,228 of sales on $9,545 of Google spend across 159 orders. The sales target is safe with six days to run. The return is not: Oct 24 took $469 of sales on $530 of spend, and Oct 25 took $234 on $583 - the worst two days of the year on this account, and they came on the heaviest spend the account has ever run. Over the three days together it spent $1,588 and brought back $2,294. The budget is the part I own, and it is the part I am fixing today: October has averaged $382 a day against the $150 to $200 band I said I would set, and I am setting it now rather than waiting for the month to end. The three days that still show no sales at all - Oct 10, Oct 11 and Oct 18, with $1,120 spent across them - are a separate question I am still checking.

Portfolio scorecard - all three brands

Combined blended MER · October, matched thru Oct 22 · PSN + 6LABZ

3.42x above 3.0x goal · September closed 3.44x

Above goal

Store sales (matched, thru Oct 22)

$340,962

Ad spend (matched, thru Oct 22)

$99,586

Orders

1,840

Blended CAC

$54.12

Jan
3.58
Feb
3.21
Mar
3.23
Apr
3.33
May
3.35
Jun
2.64
Jul
2.38
Aug
2.33
Sep
3.44
Oct
3.42

Combined monthly blended MER (store sales ÷ ad spend), dashed line = 3.0x goal. October covers PSN and 6LABZ only, because no LGXNDS sales can be read - its October spend is excluded from the combined figure so the ratio stays honest. Both brands are matched through Oct 22, with spend cut to the same window, so this combined figure is unchanged at 3.42x from the last read. It is held at Oct 22 because PSN's Google and TikTok spend could not be read this run - the Ryze connection needs reconnecting - and Google is about 95% of PSN's spend. 6LABZ does read three days further on its own tab, and that is where the news is: it fell from 3.51x to 3.17x across Oct 23 to Oct 25. 6LABZ still carries three zero-sales days, Oct 10, Oct 11 and Oct 18, against $1,120 of Google spend, which I am treating as the sheet states while I check whether they are real. September is the closed month at 3.44x, with LGXNDS counted on its held Sep 28 sales.

Brand health - blended across channels

PSNAbove goal

Spend (Oct 1-22)$91,629

Sales (Oct 1-22)$313,029

Orders1,693

Blended CAC$54.12

Blended MER3.42x

real store sales ÷ all ad spend · goal 3.0x · October running at 3.42x on 1,693 orders, nineteen of the first twenty-two days over goal · September closed at 3.43x, the best month since May, against 2.34x in August on roughly double the Google budget · Oct 11 is still the strongest day at 4.19x, with Oct 1 next at 4.02x · Oct 9 is the month's worst day at 2.07x, $9,380 of sales against $4,341 of Google · the figures are held at Oct 22 because PSN's Google and TikTok spend could not be read this run, so the matched window has not moved · sales have: Oct 23 took $15,810 on 96 orders, the month's best order count, then $10,499 and $14,642, which is $13,650/day across the three against $14,229/day for the rest of the month · the heavy-versus-light Google gap is unchanged at 3.13x against 3.76x

LGXNDSAbove goal

Spend (Sep 1-28, matched)$6,347

Online store sales (Sep 1-28, held)$19,887

Online orders (Sep 1-28, held)673

Blended CAC$9.43

Blended MER3.13x

online store sales ÷ all ad spend - wholesale and manual orders are excluded from every LGXNDS number · September closed $113 short of the $20K goal on the last figure anyone could read, $19,887 through Sep 28, with Sep 29 and Sep 30 never counted. The Shopify connection is sitting on Pure Bio Labs this run, so a scheduled run still cannot refresh this and the September result stays unconfirmed · Meta and Google spend are current to Oct 25 and TikTok only to Oct 22: $6,785 for the month, Meta $3,863, Google $2,770, TikTok $152 · the brand's own Meta ad account, live since Oct 9, is now $2,253 of the month - 60% of all LGXNDS Meta spend - with Oct 14 still the heaviest day at $478 · TikTok restarted on Oct 22 at $75 after sixteen dark days

6LABZAbove goal

Spend (Oct 1-25)$9,545

Sales (Oct 1-25)$30,228

Orders159

Blended CAC$60.03

Blended MER3.17x

real store data · no promo credit applied in September or October · September closed at $28,954, the best sales month of the year, clearing the $20K standard by $8,954 · October is past the $20K standard with six days still to run and reads 3.17x through Oct 25 at $30,228, down from 3.51x through Oct 22 · the last three days are the reason: $2,294 of sales on $1,588 of Google, 1.44x, with Oct 25 setting a new spend high at $583 for $234 of sales · the sheet still posts Oct 10, Oct 11 and Oct 18 as zero sales against $1,120 of Google spend, and three zero days on a store averaging six a day looks like a logging gap, not a trading result - on the twenty-two days that did post the month is 3.59x · Oct 7 is still $2,390 on a single order and is in the same check; without it the month reads 3.03x, which is the thinnest the margin over goal has been all year

Spend vs return - by brand and channel (September, closed month; LGXNDS sales held at Sep 28)

PSN Spend$119,127Sales$408,749MER3.43xAbove goal

Channel	Spend	Revenue	ROAS	Status
Google (PMax)	$117,185	$237,310	2.03	Watch
TikTok (ads)	$893	$17,927 (355 orders, full month)	-	Keep
Meta (excl. LGXNDS + Cycle Defender)	$1,049	$25,376	24.20	Verify
Storewide (actual)	$119,127	$408,749	3.43	Above goal

LGXNDS Spend$6,347Sales$19,887MER3.13xAbove goal

Channel	Spend	Revenue	ROAS	Status
Meta (LGXNDS + LDW20, in PSN account)	$2,440 (full September, PSN account only)	$60,120 (pixel, full month)	24.64	Verify
Google (both accounts)	$3,616 (full month)	$28,259 (pixel, full month)	7.82	Verify
TikTok (ads)	$695 (full month)	$475 (all social referrals, held at Sep 27)	-	Cut
TikTok Shop (not ad-driven)	$0	$5,470 (490 orders, held at Sep 27)	-	organic / affiliate
Online store (actual) (Sep 1-28)	$6,347	$19,887	3.13	Above goal

6LABZ Spend$7,694Sales$28,954MER3.76xAbove goal

Channel	Spend	Revenue	ROAS	Status
Google	$7,694	$19,037	2.47	Watch
Meta / TikTok	$0	-	-	not active
Storewide (actual)	$7,694	$28,954	3.76	Above goal

2026 month by month - store sales vs ad spend

Month	Store sales	Spend	MER
January	$755,378	$210,941	3.58	3.88	0.94	-
February	$624,436	$194,503	3.21	3.43	1.44	-
March	$742,189	$229,462	3.23	3.43	1.72	2.88
April	$755,982	$226,868	3.33	3.54	1.41	5.27
May	$761,154	$227,183	3.35	3.49	2.02	3.89
June	$697,678	$264,685	2.64	2.58	2.64	4.86
July	$664,687	$278,724	2.38	2.38	1.82	4.82
August	$595,336	$255,626	2.33	2.34	1.55	4.48
September	$457,590	$133,168	3.44	3.43	3.13	3.76
October (combined thru Oct 22; 6LABZ thru Oct 25)	$340,962	$99,586	3.42	3.42	-	3.17

Per-brand MER on platform-pulled spend across ALL channels (Meta, Google, TikTok), with LGXNDS campaigns inside the shared PSN accounts assigned to LGXNDS. 6LABZ is shown gross monthly; promo credits are netted in August and YTD, and none have been applied in September or October. June is the inflection: PSN spend rose while sales fell, and September was the first month back above goal since May. September is the full closed month for PSN and 6LABZ; the LGXNDS column covers Sep 1-28 only - its sales are held at the Sep 28 store-admin read while the Shopify connection sits on another store, so its spend is matched to the same window and the combined row uses that pairing. The October row covers PSN and 6LABZ only, because no LGXNDS sales can be read; LGXNDS spend of $6,785 is excluded from the combined October figures so the ratio is not understated. Both brands are matched through Oct 22, so the columns are like-for-like - the 6LABZ figure carries Oct 10, Oct 11 and Oct 18 as the zero-sales days its sheet reports. LGXNDS October spend includes the brand's own Meta ad account, live since Oct 9 and now $2,253 of the month, alongside the LGXNDS campaigns inside the shared PSN account.

LGXNDS - September goal result

September target · month closed

$20,000 in online sales in September

Online-only (Sep 1-28, held)

$19,887

Short of the bar

$113

Days unread

Sep 29-30

Result

Unconfirmed

September is over and this is the one number on the board I cannot close. The $20K goal counts online sales only - Point of Sale and Draft Orders are excluded (the wholesale and manual side), matching the store's own channel report, and Kevin's Sep 28 report counts Shopify Mobile for iPhone in. That report is the last real read: $19,887 through Sep 28, $113 short of the bar, with Sep 29 and Sep 30 never read. At the month pace of $710/day either day on its own clears it, and the brand's weakest single day in September was well above $113, so on the evidence I have the goal landed - but I am not going to record a founder-facing result on an inference. The cause is plumbing, not demand: twenty-three days into October the Claude Shopify connection is still pointing at another client's store, Pure Bio Labs, and a scheduled run cannot move it. Signing it back in to LGXNDS, or sending me the Sep 1-30 online sales figure from the store, closes this on a real number and lets October start reporting too. Spend is not part of the problem - every LGXNDS spend figure is current to Oct 22.

Changes I've already made - August 25-26

LGXNDS Google - August 25: I reduced the daily budgets across four campaigns from approximately $250/day to $75/day.
PSN Google - August 26: I reduced the account's budget by approximately 30%, capped both PMax campaigns at $2,500/day each, and paused four campaigns. This brought the account's daily budget down from approximately $8,200 to $5,000.

What I'm changing

1 · LGXNDS: October spend is current, but September is still unclosed and the store connection is on the wrong shop

This is the only thing on the board I cannot close, and it is the number the brand's future was staked on. The last real read is Kevin's own store-admin report: $19,887 of online sales on 673 orders through Sep 28, $113 short of the $20K bar. September then ended without Sep 29 or Sep 30 ever being counted. The brand averaged $710/day across the month and its weakest single day was many times $113, so the goal almost certainly landed - but I will not put an inferred result in front of a founder who set a hard test. On spend, October is $6,785 across Oct 1-25 - Meta $3,863, Google $2,770, TikTok $152 (that last one stops at Oct 22, because TikTok Ads only reaches me through the Ryze connection and it needs reconnecting). What moved: LGXNDS has been throttled right down. After three weeks at about $250/day, the last three days ran $132, $51 and $70. Google took the brunt - $36 on Oct 24 and $29 on Oct 25 against a month averaging $110/day - and Meta came down to $14 and $41 with it. If that was a deliberate pullback, fine; if it was not, something is capping delivery and it needs looking at this week. The brand's own Meta ad account, live since Oct 9, is still the larger Meta channel, with Oct 14 the heaviest single day at $478. So the only thing missing is sales, and the reason is that the Claude Shopify connection is sitting on Pure Bio Labs. A scheduled job cannot move it; only Kevin can.

What I'm doingAsking for the number instead of inventing it. Sign the Claude Shopify connection back in to LGXNDS and the whole brand closes in one run - September, October to date, the weekly view and the goal verdict. Short of that, read September from store admin yourself - Analytics, sales by channel, Sep 1-30, Point of Sale and Draft Orders excluded - and send me that one figure; I will close September and settle the goal the same day. I am not substituting the pacing sheet's storewide totals, because those include wholesale and that is not what the goal measures.

2 · PSN has carried September's recovery into October at 3.42x, and twenty-two days in it is slightly ahead of the closed month

The full month: $408,749 of store sales on $119,127 of all-channel spend across 2,399 orders, blended CAC $49.66 against $77.32 in August. Twenty-one of thirty days cleared 3.0x. Against August - 2.34x on $234,420 of spend - this is the same store doing $13.6K/day of sales on half the budget instead of $17.7K/day on all of it, and that is the trade the Aug 26 cut was made for. October is at 3.42x: $313,029 of sales on 1,693 orders against $91,629 of spend across Oct 1-22, with blended CAC at $54.12. Nineteen of the twenty-two days cleared goal, and Oct 11 is still the best day of the month at 4.19x ($13,861 on 73 orders against $3,307). Changed since the last read: the sales are three days further on, the spend is not. The sheet has now posted Oct 23 at $15,810 on 96 orders - the month's best order count - Oct 24 at $10,499 on 66, and Oct 25 at $14,642 on 68, which is $40,950 across the three days, about $13,650/day against the $14,229/day of the first twenty-two. But I could not read PSN's Google or TikTok spend for those days, because the Ryze connection needs reconnecting and it is the only route I have into either, so every PSN figure above is still the matched Oct 1-22 window rather than a mixed one. The four heaviest Google days still return 3.13x together against 3.76x for the four lightest, unchanged. Every sub-goal day October has produced still sits on a heavy Google day - Oct 9 at 2.07x on $4,341, Oct 2 at 2.83x on $4,286, Oct 13 at 2.73x on $4,381 - but three days out of twenty-two is a thin rule to cut a budget on, which is why I am still holding to month end. The other thing Oct 22 shows is Meta: $237 on the day, its highest of the month, now that the Warm Audiences retargeting campaign and the rebuilt Flavor Gang campaign are live alongside the Elev8 ones.

What I'm doingHolding the Google budget to month end, as I said I would, and bringing you a specific proposal with the full month behind it. No budget moves without your say-so. The one thing I need from the tooling side: the Ryze connection has to be signed back in before I can close October on PSN, because that is where PSN's Google spend lives.

3 · 6LABZ has cleared its $20K standard for October, but the return fell from 3.51x to 3.17x in three days while the Google budget hit a new high

September closed at $28,954 on 210 orders against $7,694 of Google spend, a month MER of 3.76x and $965/day. That is $8,954 over the bar it is judged on, and unlike LGXNDS there is no measurement question - the pacing sheet is complete. The good news first: October is past the $20K standard at $30,228 with six days still to run, so the sales bar is banked for a second month. The return is the problem. The month now reads 3.17x on $9,545 of Google spend across 159 orders, down from 3.51x, and all of that drop came in three days. Oct 23 took $1,591 on 7 orders for 3.35x, then Oct 24 took $469 on 3 orders against $530 of Google (0.89x) and Oct 25 took $234 on 2 orders against $583 (0.40x) - the two worst days of the year here, on the two of the heaviest. Across Oct 23 to Oct 25 that is $1,588 spent for $2,294 back, 1.44x. These are not the logging gap: orders posted on both days, there were simply almost none of them. Strip out the $2,390 single-order Oct 7 and October reads 3.03x, which is one bad day from under goal. The older measurement question is unchanged: three days post as zero sales - Oct 10, Oct 11 and Oct 18, with $1,120 of Google spend across the three - and on the twenty-two days that did post the month runs 3.59x.

What I'm doingCutting the Google budget to the $150 to $200/day band today rather than waiting on the reconciliation. It is running about $382/day, the last four days were $561, $475, $530 and $583, and the last two of those bought almost nothing - that is enough to act on without knowing whether the zero-sales days are real. I will tell you exactly what I set. I am still reconciling Oct 10, Oct 11, Oct 18 and Oct 20 against the store's own order records in parallel.

4 · PSN TikTok Shop is readable again and September closed at $17.9K

This one is closed, and it was closed while the connector was still on PSN. The September read was the full month: $17,927 on 355 orders across the TikTok and AfterShip-for-TikTok channels for Sep 1-30, up from the $17,077 on 335 orders that was held at Sep 28. Against August at $3,508 on 65 orders, that is the channel more than five times larger in a month, and it is now 4.4% of PSN's store revenue off $893 of TikTok ad spend. The caveat worth keeping: most of that is the shop, not the ads - it includes organic and affiliate volume the ads did not buy. TikTok ad spend itself is live and complete at $893 for September and $770 across Oct 1-22, running a steady $26-$49 a day, with Oct 13 its heaviest day of the month at $49 and Oct 21 next at $44.

What I'm doingTreating the September figure as final and getting on with the work it argues for: more product on the channel, which Fernando has already asked for. The connection being on PSN is what let me close this, and it is the same connection LGXNDS needs - so this closing is also the reason the LGXNDS figure is still open. One store at a time is the constraint, and LGXNDS is the one with a decision attached.

5 · Platform-attributed revenue is still not trustworthy

For the full month the pixels claim $60,120 for LGXNDS Meta on $2,440 of spend (24.6x) and $28,259 for LGXNDS Google on $3,616 (7.8x). Between them that is more than four times the brand's entire online store revenue for the period. PSN Meta claims 24.2x. These cannot all be true. The store's own referrer data credits social with $475 across seven orders, all of it Meta, and that figure is still held at the Sep 27 read. TikTok referred nothing at all.

What I'm doingEvery headline number on this board is blended - real store sales divided by real platform spend - and that is what goes to the founder. The channel tables show attributed revenue only so the gap stays visible. Proper UTM tagging across Meta and Google is on my list before anyone makes a budget decision on a channel-level ROAS figure.

6 · Two Meta campaigns on LGXNDS products are still charged to PSN - worth a decision

I am raising this rather than acting on it, and it is now running into October. Inside the shared PSN ad account there are campaigns named for LGXNDS products but not for the brand: ADV+sales Dino PCT + Test ($540 in September, $336 across Oct 1-22 and nothing since Oct 19) and UGC EAA + Hydration AMINOS Dino ($149 in September, $52 in October, nothing since Oct 11). The split rule on this board charges a campaign to LGXNDS when the campaign name contains LGXNDS, which is why the Cycle Defender campaign moved across correctly when it was renamed LGXNDS | Dino New Cycle Defender. These two did not. If they are LGXNDS, the brand's September spend rises by $689 to $7,440 for the full month, and on the matched Sep 1-28 window its MER falls from 3.13x to 2.85x - which would put it under the 3.0x goal. In October the same move would shift $388 from PSN to LGXNDS, taking LGXNDS spend to $6,922 for Oct 1-22 and nudging PSN from 3.42x to 3.43x. These figures are complete this run. The rest of October's PSN Meta is the Elev8 campaigns that started on Oct 3, the post boosts, the Advantage+ Posts campaign from Oct 11, and the two new campaigns from this week: between them they are the whole reason PSN Meta runs about $206/day over the last week against $22 on Oct 1, with Oct 18 and Oct 22 the heaviest days at $249 and $237. Those are PSN and are counted as such. One thing has got simpler: LGXNDS now has its own Meta ad account and the campaigns in it are unambiguous, so going forward the split question only applies to what is left inside the shared PSN account - these two Dino campaigns.

What I'm doingNothing until you tell me which brand owns the two Dino campaigns. I will not move $689 between two brands that are both being judged on their numbers on the strength of my reading of a campaign name. The durable fix is naming: if a campaign belongs to LGXNDS it should say LGXNDS, and then this never needs a judgement call again.

Scorecard Channels Path to 3x Monthly Daily Flags

PSN: October is running at 3.42x - $313,029 of store sales on $91,629 of all-channel spend across 1,693 orders in the first twenty-two days, cost to bring in a customer $54.12. Nineteen of the twenty-two days cleared the 3.0x goal. Changed since the last read: three more days of sales posted, but I could not read the spend behind them. The pacing sheet now carries Oct 23 at $15,810 on 96 orders, the month's best order count, Oct 24 at $10,499 on 66 and Oct 25 at $14,642 on 68 - $40,950 across the three days, about $13,650/day against $14,229/day for the first twenty-two. The Ryze connection, which is my only route into PSN's Google Ads account and into TikTok Ads, needs reconnecting, and Google is roughly 95% of PSN's spend. So rather than publish a mixed figure I have held every number above at the matched Oct 1-22 window and left the three new days in the daily table with their spend marked unreadable. The four heaviest Google days still return 3.13x together against 3.76x for the four lightest. The three sub-goal days are unchanged and all sit on heavy Google days: Oct 9 at 2.07x on $4,341, Oct 2 at 2.83x on $4,286, Oct 13 at 2.73x on $4,381. Oct 11 is still the best day at 4.19x ($13,861 on 73 orders against $3,082 of Google). Three weak days out of twenty-two is a thin basis for a weekday cap, so I am holding the budget to month end and will bring a proposal with the full month behind it. Meta is the one channel I could read right through: it ran $267, $213 and $291 across Oct 23 to Oct 25, with Oct 25 its heaviest day of the month, now that the Warm Audiences retargeting campaign and the rebuilt Flavor Gang campaign are live alongside the Elev8 ones. Every spend channel is complete to Oct 22; past that, Meta only. September itself closed at 3.43x: $408,749 on $119,127 across 2,399 orders, the best month since May and nearly a point above August's 2.34x on roughly double the Google budget.

October scorecard (thru Oct 22, held: Google and TikTok spend not readable this run)

Blended MER · October, thru Oct 22

3.42x above 3.0x goal · September closed 3.43x

Above goal

Store sales (Oct 1-22)

$313,029

Ad spend (Oct 1-22)

$91,629

Orders

1,693

Blended CAC

$54.12

Jan
3.88
Feb
3.43
Mar
3.43
Apr
3.54
May
3.49
Jun
2.58
Jul
2.38
Aug
2.34
Sep
3.43
Oct
3.42

Monthly blended MER (Shopify sales ÷ Meta + Google + TikTok spend, platform-pulled, LGXNDS campaigns excluded), dashed line = 3.0x goal. September is the full closed month at 3.43x and October is running at 3.42x on its first twenty-two days, so the recovery that started in September is holding just ahead of it. The month has stepped 3.61x, 3.51x, 3.46x, 3.40x, 3.37x, 3.36x, 3.40x, 3.39x, 3.38x, 3.40x, 3.42x across eleven runs - Oct 22 came in above the month average at 3.68x and added two points. Every channel is complete through Oct 22 this run.

September by channel (full closed month, Sep 1-30)

Channel	Spend	Revenue	ROAS	Status
Google (PMax)	$117,185	$237,310	2.03	Watch
TikTok (ads)	$893	$17,927 (355 orders, full month)	-	Keep
Meta (excl. LGXNDS + Cycle Defender)	$1,049	$25,376	24.20	Verify
Storewide (actual)	$119,127	$408,749	3.43	Above goal

Path back to 3.0x

Google running at

~$4.0K/day

Sales needed for 3x

~$12.4K/day

October sales

~$14.2K/day

Result (Oct 1-22)

3.42x

Done, and the month is now just ahead of September. The cuts I made on August 26 (PMax capped at $2,500/day each, four campaigns paused, ~$8.2K → ~$5K/day) landed Google at about $4.0K/day, the store averaged $13,625/day across the full thirty days of September for 3.43x, and October is averaging $14,229/day on $4,165/day of spend for 3.42x. Against August that is the right trade twice over: $17.7K/day of sales on roughly double the budget, versus $14.2K/day on this one. On the headroom question nothing moved this run. The four heaviest Google days return 3.13x together against 3.76x for the four lightest, exactly where they sat yesterday. Two of those four lightest days are weekends, which is always the store's strongest stretch, so some of the gap is seasonality rather than spend level. Oct 12 at $4,655 for 3.03x and Oct 13 at $4,381 for 2.73x are still the two days that argue for a cap, and Oct 9 at $4,341 for 2.07x remains the worst. But the last two days have both put over $4.1K through Google and returned 3.95x and 3.68x, which is the kind of pair that says the ceiling is not the budget. On twenty-two days, spend level still explains less than it looked like it did a week ago. I am holding the budget to month end and will bring a proposed weekday cap only if the full month still supports one.

2026 month by month

Month	Store sales	Ad spend	MER
January	$735,142	$189,364	3.88
February	$592,914	$172,646	3.43
March	$687,701	$200,256	3.43
April	$694,298	$196,289	3.54
May	$689,757	$197,407	3.49
June	$608,637	$235,934	2.58
July	$609,668	$255,665	2.38
August	$547,455	$234,420	2.34
September	$408,749	$119,127	3.43
October (matched thru Oct 22)	$313,029	$91,629	3.42
YTD	$5,887,350	$1,892,733	3.11

Daily data

Day by day - storewide orders and sales from the pacing sheet, spend pulled directly from Meta, Google, and TikTok (LGXNDS campaigns in the shared accounts are excluded). MER colored vs the 3.0x goal. Oct 23 to Oct 25 carry sales and Meta only: Google and TikTok could not be read this run and are marked n/r. September is closed and complete; the October sheet is posted through Oct 22.

October 2026Sales$313,029Spend$91,629MER3.42x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Oct 1	88	$17,092	$22	$4,200	$31	$4,253	4.02
Oct 2	73	$12,258	$22	$4,286	$30	$4,338	2.83
Oct 3	60	$11,279	$59	$3,566	$30	$3,655	3.09
Oct 4	73	$14,319	$111	$3,462	$27	$3,600	3.98
Oct 5	90	$17,506	$134	$4,607	$34	$4,774	3.67
Oct 6	89	$17,804	$116	$4,327	$30	$4,472	3.98
Oct 7	75	$15,900	$113	$4,002	$33	$4,148	3.83
Oct 8	78	$14,608	$129	$4,060	$26	$4,215	3.47
Oct 9	60	$9,380	$155	$4,341	$29	$4,525	2.07
Oct 10	65	$11,961	$148	$3,018	$30	$3,196	3.74
Oct 11	73	$13,861	$187	$3,082	$38	$3,307	4.19
Oct 12	86	$14,909	$229	$4,655	$33	$4,917	3.03
Oct 13	67	$12,676	$220	$4,381	$49	$4,649	2.73
Oct 14	78	$13,531	$238	$4,190	$46	$4,474	3.02
Oct 15	70	$13,857	$228	$3,953	$29	$4,210	3.29
Oct 16	86	$15,726	$224	$3,979	$44	$4,246	3.70
Oct 17	70	$11,143	$174	$2,967	$34	$3,175	3.51
Oct 18	65	$12,546	$249	$3,196	$39	$3,484	3.60
Oct 19	77	$14,611	$228	$4,236	$46	$4,511	3.24
Oct 20	84	$14,344	$180	$4,417	$34	$4,631	3.10
Oct 21	94	$17,164	$145	$4,153	$44	$4,343	3.95
Oct 22	92	$16,554	$237	$4,228	$33	$4,498	3.68
Oct 23	96	$15,810	$267	n/r	n/r	n/r	-
Oct 24	66	$10,499	$213	n/r	n/r	n/r	-
Oct 25	68	$14,642	$291	n/r	n/r	n/r	-
Month to date (matched, Oct 1-22)	1693	$313,029	$3,549	$87,310	$770	$91,629	3.42

Read this table in two halves. Oct 1 to Oct 22 is complete on every channel and that is the window every PSN figure on this board uses. Oct 23 to Oct 25 shows the sales the pacing sheet has now posted, and Meta, but Google and TikTok spend could not be read this run - the Ryze connection, which is my only route into the PSN Google Ads account and into TikTok Ads, needs reconnecting. Google is about 95% of PSN's spend, so rather than show a total that is missing nearly all of it, those cells are marked n/r and no MER is calculated for those three days. The matched month-to-date row therefore stays at Oct 1-22 and is unchanged from the last read. What the new sales days say on their own: Oct 23 took $15,810 on 96 orders, the month's best order count, then Oct 24 fell to $10,499 on 66 and Oct 25 came back to $14,642 on 68. Across those three days the store did $40,950, about $13,650/day, a shade under the $14,229/day of the first twenty-two. Meta ran $267, $213 and $291, with Oct 25 its heaviest day of the month. Reconnect Ryze and the month closes out properly in one run.

September 2026Sales$408,749Spend$119,127MER3.43x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Sep 1	91	$14,928	$25	$4,288	$33	$4,346	3.43
Sep 2	90	$16,074	$25	$4,430	$28	$4,484	3.58
Sep 3	106	$17,352	$21	$4,266	$30	$4,318	4.02
Sep 4	104	$17,183	$103	$4,232	$26	$4,361	3.94
Sep 5	90	$14,642	$100	$3,017	$28	$3,145	4.65
Sep 6	91	$14,433	$122	$3,013	$29	$3,164	4.56
Sep 7	152	$24,868	$126	$4,523	$29	$4,678	5.32
Sep 8	114	$18,470	$28	$4,382	$27	$4,437	4.16
Sep 9	78	$12,943	$18	$4,383	$34	$4,435	2.92
Sep 10	71	$12,317	$22	$4,204	$26	$4,251	2.90
Sep 11	85	$15,723	$20	$3,916	$33	$3,969	3.96
Sep 12	48	$9,023	$21	$2,923	$29	$2,974	3.03
Sep 13	67	$10,803	$24	$3,021	$33	$3,078	3.51
Sep 14	72	$11,173	$27	$4,169	$36	$4,231	2.64
Sep 15	101	$19,158	$27	$4,147	$28	$4,203	4.56
Sep 16	81	$14,209	$24	$4,509	$31	$4,564	3.11
Sep 17	88	$15,755	$23	$4,210	$29	$4,261	3.70
Sep 18	80	$14,438	$21	$4,066	$26	$4,112	3.51
Sep 19	64	$11,323	$15	$2,978	$28	$3,022	3.75
Sep 20	60	$10,491	$23	$2,961	$26	$3,010	3.49
Sep 21	66	$10,780	$23	$4,386	$35	$4,444	2.43
Sep 22	65	$10,159	$30	$4,306	$28	$4,364	2.33
Sep 23	78	$13,732	$19	$4,215	$30	$4,264	3.22
Sep 24	68	$12,136	$22	$4,122	$27	$4,171	2.91
Sep 25	52	$7,922	$25	$4,133	$33	$4,191	1.89
Sep 26	48	$8,886	$18	$2,942	$30	$2,990	2.97
Sep 27	50	$8,589	$23	$3,088	$30	$3,141	2.73
Sep 28	89	$13,901	$27	$4,213	$30	$4,271	3.26
Sep 29	82	$15,673	$24	$4,180	$36	$4,240	3.70
Sep 30	68	$11,664	$25	$3,961	$23	$4,009	2.91
Month total (Sep 1-30)	2399	$408,749	$1,049	$117,185	$893	$119,127	3.43

September closed complete. Orders and sales are the pacing sheet's storewide totals for all thirty days; spend is live from Meta, Google and TikTok across the same window, and every September day was re-pulled this run so any platform revisions are included. Sep 30 added $11,664 on 68 orders against $4,018 of spend, a 2.90x day, which brought the month in at 3.43x rather than the 3.45x the board carried through Sep 29.

August 2026Sales$547,455Spend$234,420MER2.34x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Aug 1	94	$16,154	$193	$6,563	$56	$6,812	2.37
Aug 2	87	$15,501	$226	$7,549	$59	$7,834	1.98
Aug 3	118	$20,413	$266	$9,464	$64	$9,794	2.08
Aug 4	92	$18,627	$204	$10,576	$59	$10,838	1.72
Aug 5	106	$17,654	$147	$10,265	$59	$10,471	1.69
Aug 6	115	$23,853	$133	$10,083	$62	$10,278	2.32
Aug 7	104	$21,297	$122	$9,027	$61	$9,211	2.31
Aug 8	78	$13,879	$112	$6,114	$55	$6,281	2.21
Aug 9	89	$17,137	$141	$6,962	$60	$7,163	2.39
Aug 10	120	$20,197	$104	$8,006	$61	$8,170	2.47
Aug 11	103	$17,801	$30	$8,072	$64	$8,165	2.18
Aug 12	104	$18,285	$25	$8,213	$67	$8,305	2.20
Aug 13	77	$13,922	$25	$6,898	$55	$6,978	2.00
Aug 14	121	$20,189	$25	$7,312	$57	$7,394	2.73
Aug 15	86	$17,187	$24	$6,718	$57	$6,799	2.53
Aug 16	106	$20,224	$31	$7,245	$62	$7,338	2.76
Aug 17	111	$21,268	$31	$8,870	$61	$8,963	2.37
Aug 18	107	$19,987	$40	$10,392	$64	$10,496	1.90
Aug 19	100	$15,486	$50	$9,919	$53	$10,022	1.55
Aug 20	101	$18,189	$50	$9,370	$60	$9,480	1.92
Aug 21	95	$17,235	$47	$7,472	$56	$7,576	2.28
Aug 22	70	$12,446	$49	$5,872	$63	$5,984	2.08
Aug 23	104	$18,879	$55	$7,408	$59	$7,522	2.51
Aug 24	109	$20,040	$60	$8,484	$61	$8,604	2.33
Aug 25	90	$16,498	$54	$8,094	$48	$8,197	2.01
Aug 26	96	$15,134	$44	$6,693	$26	$6,763	2.24
Aug 27	109	$18,720	$26	$4,591	$27	$4,644	4.03
Aug 28	88	$15,025	$23	$4,147	$36	$4,206	3.57
Aug 29	73	$14,310	$18	$2,909	$29	$2,957	4.84
Aug 30	72	$13,277	$22	$2,945	$30	$2,997	4.43
Aug 31	107	$18,646	$27	$4,116	$34	$4,177	4.46
Month total (Aug 1-31)	3,032	$547,455	$2,404	$230,351	$1,665	$234,420	2.34

July 2026Sales$609,668Spend$255,665MER2.38x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Jul 1	138	$21,757	$643	$8,262	$59	$8,964	2.43
Jul 2	132	$19,819	$599	$8,045	$59	$8,702	2.28
Jul 3	125	$20,200	$598	$8,102	$58	$8,759	2.31
Jul 4	119	$22,658	$507	$6,029	$59	$6,595	3.44
Jul 5	132	$25,184	$747	$7,104	$54	$7,906	3.19
Jul 6	133	$25,005	$738	$8,917	$66	$9,721	2.57
Jul 7	100	$17,605	$620	$9,442	$60	$10,122	1.74
Jul 8	114	$18,873	$581	$9,609	$59	$10,250	1.84
Jul 9	127	$20,518	$595	$8,382	$64	$9,041	2.27
Jul 10	129	$24,717	$590	$8,112	$58	$8,760	2.82
Jul 11	96	$15,876	$566	$6,321	$58	$6,945	2.29
Jul 12	117	$20,201	$664	$6,816	$66	$7,547	2.68
Jul 13	154	$25,590	$609	$8,009	$56	$8,673	2.95
Jul 14	115	$17,645	$401	$7,773	$70	$8,244	2.14
Jul 15	114	$19,079	$249	$9,037	$60	$9,347	2.04
Jul 16	128	$22,773	$226	$8,119	$55	$8,400	2.71
Jul 17	121	$21,565	$221	$7,058	$56	$7,335	2.94
Jul 18	109	$16,590	$202	$6,236	$56	$6,494	2.55
Jul 19	95	$15,901	$244	$6,478	$61	$6,784	2.34
Jul 20	109	$18,584	$239	$8,284	$61	$8,584	2.17
Jul 21	104	$17,305	$250	$8,551	$59	$8,860	1.95
Jul 22	112	$19,413	$224	$7,990	$57	$8,271	2.35
Jul 23	111	$17,359	$234	$8,088	$64	$8,385	2.07
Jul 24	115	$19,560	$241	$7,178	$62	$7,481	2.61
Jul 25	77	$12,907	$205	$6,451	$56	$6,712	1.92
Jul 26	101	$19,670	$239	$7,413	$61	$7,713	2.55
Jul 27	95	$14,287	$232	$7,262	$67	$7,561	1.89
Jul 28	86	$16,058	$239	$8,149	$66	$8,455	1.90
Jul 29	94	$19,964	$243	$8,361	$57	$8,661	2.31
Jul 30	127	$23,480	$240	$9,053	$56	$9,349	2.51
Jul 31	116	$19,524	$250	$6,738	$58	$7,046	2.77
Month total	3545	$609,668	$12,438	$241,370	$1,858	$255,665	2.38

June 2026Sales$608,637Spend$235,934MER2.58x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Jun 1	118	$17,966	$729	$5,840	$94	$6,663	2.70
Jun 2	150	$27,014	$591	$6,654	$96	$7,342	3.68
Jun 3	130	$22,074	$637	$5,671	$88	$6,396	3.45
Jun 4	127	$22,537	$616	$6,944	$88	$7,648	2.95
Jun 5	118	$18,434	$657	$6,688	$88	$7,433	2.48
Jun 6	113	$21,128	$459	$4,310	$88	$4,857	4.35
Jun 7	125	$20,850	$708	$4,527	$90	$5,325	3.92
Jun 8	119	$22,438	$702	$5,184	$90	$5,977	3.75
Jun 9	135	$24,132	$745	$6,673	$61	$7,479	3.23
Jun 10	131	$17,884	$678	$7,171	$63	$7,912	2.26
Jun 11	106	$20,725	$504	$7,247	$61	$7,812	2.65
Jun 12	131	$19,127	$525	$6,254	$61	$6,841	2.80
Jun 13	101	$17,494	$572	$6,904	$57	$7,534	2.32
Jun 14	100	$18,429	$681	$6,839	$60	$7,579	2.43
Jun 15	108	$19,233	$681	$8,893	$60	$9,634	2.00
Jun 16	140	$23,613	$664	$9,009	$60	$9,733	2.43
Jun 17	109	$17,147	$602	$8,190	$61	$8,853	1.94
Jun 18	133	$21,045	$612	$8,416	$56	$9,083	2.32
Jun 19	112	$17,076	$620	$8,161	$68	$8,849	1.93
Jun 20	91	$16,062	$580	$6,410	$55	$7,045	2.28
Jun 21	106	$20,342	$676	$7,783	$60	$8,520	2.39
Jun 22	127	$22,233	$702	$8,372	$61	$9,135	2.43
Jun 23	114	$18,686	$660	$8,950	$59	$9,669	1.93
Jun 24	130	$22,917	$617	$7,740	$68	$8,425	2.72
Jun 25	127	$21,529	$670	$8,317	$57	$9,044	2.38
Jun 26	132	$22,898	$575	$8,100	$57	$8,732	2.62
Jun 27	103	$16,502	$541	$6,430	$56	$7,027	2.35
Jun 28	104	$17,500	$658	$6,840	$67	$7,566	2.31
Jun 29	125	$20,197	$768	$7,987	$57	$8,812	2.29
Jun 30	129	$21,424	$666	$8,283	$61	$9,010	2.38
Month total	3594	$608,637	$19,097	$214,788	$2,049	$235,934	2.58

May 2026Sales$689,757Spend$197,407MER3.49x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
May 1	144	$25,277	$524	$5,911	$86	$6,521	3.88
May 2	128	$23,882	$564	$5,682	$86	$6,333	3.77
May 3	121	$20,341	$684	$5,115	$81	$5,879	3.46
May 4	160	$27,485	$670	$6,568	$80	$7,318	3.76
May 5	152	$27,413	$619	$5,884	$111	$6,614	4.14
May 6	157	$25,993	$661	$5,899	$111	$6,670	3.90
May 7	144	$22,863	$621	$6,051	$110	$6,783	3.37
May 8	121	$23,150	$627	$5,803	$109	$6,539	3.54
May 9	97	$19,016	$531	$4,766	$109	$5,406	3.52
May 10	96	$16,462	$599	$4,638	$110	$5,347	3.08
May 11	132	$24,183	$580	$5,761	$110	$6,451	3.75
May 12	144	$25,394	$585	$6,609	$90	$7,284	3.49
May 13	142	$24,256	$520	$6,320	$90	$6,929	3.50
May 14	142	$23,491	$531	$6,700	$90	$7,321	3.21
May 15	118	$19,492	$545	$6,178	$90	$6,812	2.86
May 16	107	$17,013	$437	$4,129	$90	$4,655	3.65
May 17	120	$21,131	$552	$4,624	$90	$5,267	4.01
May 18	106	$17,878	$592	$5,496	$91	$6,179	2.89
May 19	140	$26,114	$558	$6,479	$90	$7,128	3.66
May 20	132	$21,217	$558	$6,272	$90	$6,921	3.07
May 21	131	$22,200	$562	$5,668	$90	$6,320	3.51
May 22	149	$22,791	$656	$7,098	$90	$7,843	2.91
May 23	116	$19,624	$593	$4,179	$89	$4,861	4.04
May 24	101	$16,622	$782	$4,186	$90	$5,058	3.29
May 25	184	$34,189	$701	$5,832	$90	$6,623	5.16
May 26	123	$20,329	$663	$6,594	$90	$7,347	2.77
May 27	131	$22,003	$532	$7,046	$90	$7,668	2.87
May 28	139	$24,920	$569	$6,294	$98	$6,961	3.58
May 29	125	$18,878	$647	$5,533	$86	$6,266	3.01
May 30	113	$16,935	$547	$4,053	$86	$4,685	3.61
May 31	98	$19,216	$738	$4,592	$88	$5,418	3.55
Month total	4013	$689,757	$18,547	$175,958	$2,901	$197,407	3.49

April 2026Sales$694,298Spend$196,289MER3.44x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Apr 1	154	$25,176	$612	$6,820	$0	$7,432	3.39
Apr 2	141	$28,530	$590	$7,234	$0	$7,824	3.65
Apr 3	181	$32,324	$620	$6,082	$0	$6,702	4.82
Apr 4	124	$20,874	$566	$5,114	$0	$5,679	3.68
Apr 5	139	$26,731	$640	$4,814	$0	$5,453	4.90
Apr 6	148	$24,575	$693	$6,852	$0	$7,545	3.26
Apr 7	160	$26,501	$642	$7,112	$0	$7,755	3.42
Apr 8	126	$22,656	$616	$7,173	$0	$7,789	2.91
Apr 9	132	$24,428	$644	$6,816	$0	$7,460	3.27
Apr 10	115	$20,081	$585	$5,137	$30	$5,752	3.49
Apr 11	105	$16,760	$622	$4,455	$30	$5,107	3.28
Apr 12	118	$21,052	$679	$4,803	$29	$5,511	3.82
Apr 13	136	$21,161	$669	$5,511	$30	$6,211	3.41
Apr 14	122	$22,387	$632	$7,611	$30	$8,273	2.71
Apr 15	146	$23,391	$640	$6,795	$30	$7,465	3.13
Apr 16	151	$24,319	$621	$4,692	$30	$5,343	4.55
Apr 17	131	$19,061	$600	$5,688	$30	$6,319	3.02
Apr 18	96	$19,281	$591	$4,637	$30	$5,258	3.67
Apr 19	112	$18,035	$647	$3,944	$30	$4,621	3.90
Apr 20	137	$23,296	$681	$6,107	$30	$6,818	3.42
Apr 21	137	$25,298	$684	$6,493	$30	$7,207	3.51
Apr 22	135	$20,687	$610	$6,040	$50	$6,701	3.09
Apr 23	132	$22,080	$647	$6,156	$50	$6,854	3.22
Apr 24	126	$23,014	$577	$6,130	$50	$6,757	3.41
Apr 25	115	$19,292	$590	$4,050	$49	$4,689	4.11
Apr 26	115	$18,823	$725	$5,635	$50	$6,410	2.94
Apr 27	126	$23,359	$684	$5,949	$51	$6,684	3.49
Apr 28	143	$23,510	$715	$5,834	$50	$6,599	3.56
Apr 29	144	$28,242	$635	$6,430	$56	$7,122	3.97
Apr 30	157	$29,372	$584	$6,282	$87	$6,953	4.22
Month total	4004	$694,298	$19,042	$176,393	$854	$196,289	3.54

March 2026Sales$687,701Spend$200,256MER3.43x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Mar 1	123	$21,529	$569	$4,922	$0	$5,491	3.92
Mar 2	138	$26,752	$576	$6,140	$0	$6,716	3.98
Mar 3	106	$18,263	$605	$6,399	$0	$7,004	2.61
Mar 4	138	$23,587	$555	$6,420	$0	$6,975	3.38
Mar 5	145	$29,066	$536	$6,003	$0	$6,539	4.45
Mar 6	138	$23,985	$549	$6,857	$0	$7,406	3.24
Mar 7	98	$19,238	$531	$4,451	$0	$4,982	3.86
Mar 8	106	$19,925	$594	$4,738	$0	$5,332	3.74
Mar 9	122	$20,305	$582	$6,282	$0	$6,864	2.96
Mar 10	122	$23,590	$582	$6,035	$0	$6,617	3.57
Mar 11	133	$24,656	$544	$7,216	$0	$7,761	3.18
Mar 12	128	$22,018	$552	$6,318	$0	$6,870	3.20
Mar 13	143	$27,355	$557	$6,545	$0	$7,101	3.85
Mar 14	112	$22,308	$517	$5,186	$0	$5,703	3.91
Mar 15	105	$18,439	$617	$5,882	$0	$6,499	2.84
Mar 16	124	$23,428	$648	$7,061	$0	$7,710	3.04
Mar 17	121	$23,306	$548	$7,394	$0	$7,942	2.93
Mar 18	128	$21,639	$567	$6,112	$0	$6,679	3.24
Mar 19	132	$22,070	$555	$6,483	$0	$7,038	3.14
Mar 20	126	$20,902	$604	$6,284	$0	$6,888	3.03
Mar 21	87	$16,037	$535	$4,341	$0	$4,876	3.29
Mar 22	95	$17,601	$680	$4,153	$0	$4,833	3.70
Mar 23	127	$22,960	$706	$5,772	$0	$6,478	3.54
Mar 24	128	$22,903	$686	$6,180	$0	$6,866	3.34
Mar 25	133	$23,733	$627	$5,899	$0	$6,527	3.70
Mar 26	128	$19,606	$664	$5,532	$0	$6,196	3.16
Mar 27	128	$21,219	$614	$6,420	$0	$7,034	3.02
Mar 28	124	$22,058	$634	$4,489	$0	$5,123	4.31
Mar 29	94	$21,672	$702	$3,925	$0	$4,628	4.68
Mar 30	112	$22,283	$693	$5,607	$0	$6,300	3.27
Mar 31	141	$26,936	$754	$6,523	$0	$7,277	3.70
Month total	3785	$687,701	$18,684	$181,572	$0	$200,256	3.43

February 2026Sales$592,914Spend$172,646MER3.43x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Feb 1	120	$22,870	$627	$4,635	$0	$5,262	4.35
Feb 2	125	$22,864	$587	$5,863	$0	$6,450	3.54
Feb 3	127	$22,619	$564	$6,072	$0	$6,636	3.41
Feb 4	101	$15,885	$561	$6,195	$0	$6,757	2.35
Feb 5	131	$23,907	$551	$6,115	$0	$6,666	3.62
Feb 6	107	$20,979	$578	$6,461	$0	$7,039	2.98
Feb 7	92	$17,378	$619	$4,058	$0	$4,677	3.72
Feb 8	98	$18,239	$658	$4,612	$0	$5,270	3.46
Feb 9	114	$22,067	$641	$6,082	$0	$6,723	3.28
Feb 10	98	$20,182	$584	$6,285	$0	$6,869	2.94
Feb 11	129	$25,682	$557	$5,816	$0	$6,373	4.03
Feb 12	110	$19,150	$595	$6,177	$0	$6,773	2.83
Feb 13	156	$27,383	$643	$5,986	$0	$6,630	4.13
Feb 14	104	$21,548	$586	$4,247	$0	$4,834	4.46
Feb 15	100	$19,447	$673	$4,591	$0	$5,264	3.69
Feb 16	150	$26,795	$698	$6,093	$0	$6,791	3.95
Feb 17	103	$17,715	$614	$5,444	$0	$6,058	2.92
Feb 18	119	$22,772	$582	$6,205	$0	$6,787	3.36
Feb 19	108	$18,541	$533	$7,201	$0	$7,734	2.40
Feb 20	112	$19,601	$568	$5,435	$0	$6,003	3.27
Feb 21	84	$14,259	$529	$3,807	$0	$4,336	3.29
Feb 22	94	$19,437	$594	$4,099	$0	$4,694	4.14
Feb 23	109	$22,079	$585	$5,823	$0	$6,407	3.45
Feb 24	118	$21,629	$553	$5,962	$0	$6,514	3.32
Feb 25	120	$22,893	$564	$6,579	$0	$7,142	3.21
Feb 26	121	$20,774	$531	$6,073	$0	$6,603	3.15
Feb 27	123	$21,401	$554	$6,000	$0	$6,554	3.27
Feb 28	140	$24,816	$545	$4,256	$0	$4,801	5.17
Month total	3213	$592,914	$16,476	$156,170	$0	$172,646	3.43

January 2026Sales$735,142Spend$189,364MER3.88x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Jan 1	132	$27,391	$536	$5,935	$0	$6,471	4.23
Jan 2	154	$29,584	$522	$5,942	$0	$6,463	4.58
Jan 3	136	$26,548	$530	$4,157	$0	$4,687	5.66
Jan 4	126	$27,729	$587	$4,295	$0	$4,883	5.68
Jan 5	155	$29,956	$541	$5,996	$0	$6,536	4.58
Jan 6	142	$24,120	$501	$5,905	$0	$6,406	3.77
Jan 7	134	$25,470	$569	$6,125	$0	$6,694	3.80
Jan 8	121	$20,246	$634	$5,959	$0	$6,592	3.07
Jan 9	129	$23,059	$557	$6,072	$0	$6,629	3.48
Jan 10	102	$20,056	$555	$4,292	$0	$4,847	4.14
Jan 11	92	$18,987	$613	$4,222	$0	$4,834	3.93
Jan 12	129	$22,300	$623	$5,901	$0	$6,524	3.42
Jan 13	154	$30,180	$589	$6,000	$0	$6,589	4.58
Jan 14	146	$29,703	$567	$6,049	$0	$6,615	4.49
Jan 15	149	$27,482	$573	$6,042	$0	$6,615	4.15
Jan 16	126	$21,723	$566	$5,976	$0	$6,541	3.32
Jan 17	119	$22,572	$565	$4,277	$0	$4,842	4.66
Jan 18	103	$20,586	$663	$4,386	$0	$5,048	4.08
Jan 19	120	$23,139	$618	$5,705	$0	$6,323	3.66
Jan 20	123	$26,480	$624	$6,080	$0	$6,704	3.95
Jan 21	116	$22,873	$610	$6,443	$0	$7,054	3.24
Jan 22	126	$23,484	$651	$6,553	$0	$7,204	3.26
Jan 23	121	$19,456	$650	$5,725	$0	$6,375	3.05
Jan 24	84	$16,213	$629	$4,053	$0	$4,681	3.46
Jan 25	91	$18,511	$696	$4,237	$0	$4,933	3.75
Jan 26	120	$22,772	$691	$5,424	$0	$6,115	3.72
Jan 27	95	$18,304	$626	$6,614	$0	$7,240	2.53
Jan 28	135	$23,629	$615	$6,318	$0	$6,933	3.41
Jan 29	144	$24,699	$661	$6,236	$0	$6,898	3.58
Jan 30	131	$25,973	$598	$5,827	$0	$6,426	4.04
Jan 31	101	$21,917	$528	$4,131	$0	$4,659	4.70
Month total	3856	$735,142	$18,488	$170,875	$0	$189,364	3.88

Flags

September closed at 3.43x - the first month back above goal since May

$408,749 of store sales on $119,127 of all-channel spend, 2,399 orders, blended CAC $49.66 against $77.32 in August. Twenty-one of the thirty days cleared 3.0x. The comparison that matters is August: 2.34x on $234,420 of spend. The store now does $13,625/day on roughly half the Google budget instead of $17.7K/day on all of it, which is exactly the trade the August 26 cuts were made for - PMax capped at $2,500/day each, four campaigns paused, the account from ~$8.2K to ~$5K/day. Sep 30 was an ordinary 2.90x day ($11,664 on 68 orders against $4,018), which is why the month settled at 3.43x rather than 3.45x.

What I'm doingHolding the structure. Nothing about the September result argues for putting budget back, and I will not raise one without your explicit say-so.

Google above $4.0K is where September's weak days lived, and October still mostly agrees - but the last two days both ran over $4.1K and cleared goal

Nine of September's sub-goal days sit on days where Google ran above $4.1K, and the Sep 21-27 week - 2.62x, $72,203 of sales against $96,547 the week before while spend barely moved - was made almost entirely of them. Google ran $4,509 on Sep 16 and then $4,066, $4,386, $4,306, $4,215, $4,122 and $4,133 across Sep 18 and Sep 21-25. Sep 25 remains the worst September day at 1.89x: $7,922 of sales on $4,133 of spend. October ran the same experiment and for most of the month it agreed. Oct 9 ran $4,341 and returned 2.07x on $9,380 of sales, worse than anything September produced; Oct 12 ran the month's heaviest Google at $4,655 for 3.03x and Oct 13 ran $4,381 for 2.73x; while Oct 10 and Oct 11 ran the month's two lightest Google days at about $3.0K each and returned 3.74x and 4.19x, the month's two best. What has changed over the last two days is the counter-evidence: Oct 21 put $4,153 through Google for 3.95x and Oct 22 put $4,228 through for 3.68x, two consecutive heavy days clearing goal comfortably. The four heaviest Google days still return 3.13x together against an unchanged 3.76x for the four lightest, so the aggregate gap has not closed - but two heavy days in a row behaving well is the strongest run the month has produced against a cap. Two of the four lightest days are weekends, when the store is always strongest and Google always runs lighter, so some of the remaining gap is seasonality rather than spend level.

What I'm doingTreating this as weaker evidence than it looked a week ago, and holding the budget to month end before proposing anything. If the full month still shows the gap I will bring a specific weekday cap; if Oct 20 turns out to be the start of heavy days behaving, there is nothing to cut. Either way no budget moves without your say-so.

October is running at 3.42x across its first twenty-two days, just ahead of the closed month

$313,029 of store sales on 1,693 orders against $91,629 of all-channel spend, blended CAC $54.12, averaging $14,229/day. Oct 11 is still the strongest day at 4.19x ($13,861 on 73 orders), Oct 1 next at 4.02x, then Oct 6 and Oct 4 at 3.98x, Oct 21 at 3.95x and Oct 22 at 3.68x. Nineteen of the twenty-two days cleared the goal and the three that did not were all heavy Google days. Oct 22 is the new day and the month's second-biggest for sales: $16,554 on 92 orders against $4,498 of spend, which took 3.40x up to 3.42x. Nothing was restated this run - every channel read clean on the first pass.

Google's attributed ROAS finished at 2.03x - still well under the blended number

For the full month Google claims $237,310 of revenue on $117,185 of spend, a platform ROAS of 2.03x, against the store's own 3.43x blended. Meta claims 24.2x on $1,049 - $25,376 of attributed revenue from a channel spending a thousand dollars a month. Both cannot be describing the same store. The gap runs the usual way: Google under-claims on PMax while Meta over-claims on view-through, and the storewide figure is the only one that reconciles to the bank.

What I'm doingReporting blended to the founder and leaving the attributed figures visible in the channel table so the gap is not hidden. UTM tagging across Meta and Google before any channel-level budget decision.

Source: FD | PSN | Daily Pacing (Shopify online + retail). September is closed and complete, so all September figures cover Sep 1-30 with sales and spend on the same window; October is posted through Oct 22, with Meta, Google and TikTok spend all complete for the same window. The sheet's own paid-social column is the whole FD | PSN Meta account and includes the LGXNDS campaigns; the Meta column here excludes them. TikTok channel revenue is closed for September at $17,927 on 355 orders across the TikTok and AfterShip-for-TikTok channels for Sep 1-30, against $3,508 on 65 orders for all of August. That revenue already sits inside the pacing sheet storewide totals and is shown separately only to size the channel; it is never added on top. The Shopify connection is sitting on Pure Bio Labs this run, so October TikTok-channel revenue cannot be read at all; it would not appear here in any case, because the daily table runs on the pacing sheet's storewide figures, which already contain it. TikTok ad spend is live and complete at $893 for September and $770 across Oct 1-22.

Scorecard Channels Sept result Monthly Daily Flags

LGXNDS: September has been closed for three weeks and I still cannot read the number the brand is judged on. This tab runs on ONLINE STORE sales only - Draft Orders, Point of Sale, Quick Sale and Shopify Mobile are out of every figure, which is how the founder judges the brand. The last real read is Kevin's own store-admin report: $19,887 on 673 orders through Sep 28, against $6,347 of all-channel spend - 3.13x blended, above the 3.0x goal and $113 short of the $20K bar with two days still unread. At the month pace of $710/day either Sep 29 or Sep 30 clears it on its own, so the goal has almost certainly landed - but almost certainly is not a result Fernando can take to a decision. The Claude Shopify connection is sitting on Pure Bio Labs this run, so it needs reauthorizing and nothing on the sales side can be refreshed by the scheduled job. I will not substitute the pacing sheet's storewide totals; those carry wholesale and are not the basis of the goal. On spend, Meta and Google are current through Oct 25 and TikTok only through Oct 22, at $6,785 for the month - Meta $3,863, Google $2,770, TikTok $152. The month is tracking about $297 a day, or roughly $9.2K for October. Oct 14 is still the heaviest day at $478, with Oct 18 at $444 and Oct 19 at $420, and the brand's own Meta ad account - live since Oct 9 - is the reason Meta is the bigger line at all: $2,253 across fourteen days, 60% of LGXNDS Meta and 35% of the month. Changed since yesterday: TikTok restarted on Oct 22 at $75 after sixteen days at $0 from Oct 6 to Oct 21, so a channel I had written off as dark is spending again. August was 1.55x on this same online-only basis, for reference.

September scorecard (month closed; sales held at Sep 28)

Blended MER · September, sales thru Sep 28 · online store sales · all channels

3.13x above 3.0x goal

Above goal

Online sales (goal metric, Sep 1-28, held)

$19,887

Ad spend (all) (Sep 1-28, matched)

$6,347

Online orders

673

Blended CAC

$9.43

Jan
0.94
Feb
1.44
Mar
1.72
Apr
1.41
May
2.02
Jun
2.64
Jul
1.82
Aug
1.55
Sep
3.13
Oct
-

Monthly ONLINE STORE sales (from Shopify, wholesale excluded) ÷ ALL ad spend, pulled straight from the platforms: LGXNDS Google (both accounts - no LGXNDS-named campaign has run in the shared PSN Google account this month), LGXNDS Meta (the brand's own ad account from Oct 9 plus the LGXNDS-named campaigns in the shared PSN account), and TikTok. On this basis September is the best month of the year by some distance and the only one above the 3.0x line. September covers Sep 1-28 - sales held at the Sep 28 store-admin read, spend matched to the same window - and carries the LDW20 sale week plus the post-sale weeks. October has no bar: no October sales can be read while the Shopify connection sits on another store, as it does this run. October spend itself is complete and current to Oct 22 at $6,534. Dashed line = 3.0x.

September by channel (spend matched to Sep 1-28; sales held at Sep 28)

Channel	Spend	Revenue	ROAS	Status
Meta (LGXNDS + LDW20, in PSN account)	$2,440 (full September, PSN account only)	$60,120 (pixel, full month)	24.64	Verify
Google (both accounts)	$3,616 (full month)	$28,259 (pixel, full month)	7.82	Verify
TikTok (ads)	$695 (full month)	$475 (all social referrals, held at Sep 27)	-	Cut
TikTok Shop (not ad-driven)	$0	$5,470 (490 orders, held at Sep 27)	-	organic / affiliate
Online store (actual) (Sep 1-28)	$6,347	$19,887	3.13	Above goal

September goal result

September target · month closed

$20,000 in online sales in September

Online-only (Sep 1-28, held)

$19,887

Short of the bar

$113

Days unread

Sep 29-30

Result

Unconfirmed

2026 month by month

Month	Online sales	Ad spend (all channels)	MER
January	$20,236	$21,577	0.94
February	$31,522	$21,857	1.44
March	$44,054	$25,581	1.72
April	$36,339	$25,767	1.41
May	$48,093	$23,786	2.02
June	$60,163	$22,808	2.64
July	$34,030	$18,702	1.82
August	$25,016	$16,098	1.55
September (sales held at Sep 28)	$19,887	$6,347	3.13
October (spend thru Oct 25; TikTok thru Oct 22)	not readable	$6,785	-
YTD (on the Sep 28 basis)	$317,671	$189,068	1.68

Daily data

Day by day - ONLINE STORE orders and sales pulled straight from Shopify (Draft Orders, Point of Sale, Quick Sale and Shopify Mobile for iPhone excluded - wholesale and manual orders do not count anywhere for LGXNDS), spend pulled directly from the ad platforms across all channels: LGXNDS Google (own account + LGXNDS campaigns in the PSN account), LGXNDS Meta (the brand's own ad account from Oct 9 + LGXNDS-named campaigns in the PSN account), and LGXNDS TikTok. MER colored vs the 3.0x goal. Still current only through Sep 27 - the Shopify connection is sitting on Pure Bio Labs this run, so no further rows can be pulled on either side of the month end. Spend is live and complete through Oct 22; sales and orders are what is missing.

October 2026Sales-Spend$6,785MER-

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Oct 1	-	-	$73	$127	$17	$217	-
Oct 2	-	-	$69	$125	$17	$211	-
Oct 3	-	-	$55	$130	$18	$203	-
Oct 4	-	-	$97	$114	$15	$227	-
Oct 5	-	-	$95	$120	$11	$226	-
Oct 6	-	-	$123	$130	$0	$253	-
Oct 7	-	-	$120	$122	$0	$243	-
Oct 8	-	-	$132	$118	$0	$250	-
Oct 9	-	-	$140	$139	$0	$279	-
Oct 10	-	-	$126	$124	$0	$250	-
Oct 11	-	-	$155	$121	$0	$276	-
Oct 12	-	-	$197	$109	$0	$306	-
Oct 13	-	-	$206	$125	$0	$330	-
Oct 14	-	-	$363	$115	$0	$478	-
Oct 15	-	-	$324	$113	$0	$437	-
Oct 16	-	-	$245	$106	$0	$351	-
Oct 17	-	-	$238	$116	$0	$355	-
Oct 18	-	-	$343	$100	$0	$444	-
Oct 19	-	-	$306	$114	$0	$420	-
Oct 20	-	-	$199	$92	$0	$291	-
Oct 21	-	-	$109	$136	$0	$245	-
Oct 22	-	-	$62	$101	$75	$238	-
Oct 23	-	-	$29	$103	n/r	$132	-
Oct 24	-	-	$14	$36	n/r	$51	-
Oct 25	-	-	$41	$29	n/r	$70	-
Month to date (Oct 1-25; TikTok thru Oct 22)	-	-	$3,863	$2,770	$152	$6,785	-

Meta and Google spend are current through Oct 25. TikTok is not: that figure stops at Oct 22 because the Ryze connection, which is the only route I have to TikTok Ads, needs reconnecting - the three TikTok cells for Oct 23 to Oct 25 are marked n/r rather than guessed, and the month total carries TikTok at its Oct 22 value of $152. Changed since the last read: LGXNDS has been throttled right back. Daily spend fell from about $250/day over the first three weeks to $132, $51 and $70 across Oct 23 to Oct 25. Google is most of that drop - $36 on Oct 24 and $29 on Oct 25, against a month averaging $110/day - and Meta came down with it to $14 and $41. If that was deliberate, nothing to do; if it was not, something has throttled delivery and it is worth a look. The month total moved from $6,534 to $6,785. Online store sales and orders still cannot be read at all: the Shopify connection is sitting on Pure Bio Labs, a scheduled run cannot move it, and I am not substituting the pacing sheet's storewide totals because those carry wholesale. Meta at $3,863 against Google's $2,770 keeps it the bigger line.

September 2026Sales$18,217Spend$6,154MER2.96x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Sep 1	28	$732	$79	$128	$70	$277	2.64
Sep 2	26	$708	$81	$124	$38	$243	2.92
Sep 3	32	$962	$96	$136	$22	$254	3.79
Sep 4	23	$1,149	$98	$112	$22	$232	4.94
Sep 5	18	$474	$92	$102	$19	$213	2.23
Sep 6	20	$643	$109	$81	$19	$209	3.07
Sep 7	30	$1,370	$122	$81	$23	$226	6.06
Sep 8	20	$359	$90	$192	$23	$305	1.18
Sep 9	34	$766	$62	$180	$26	$268	2.86
Sep 10	23	$1,086	$70	$137	$19	$225	4.82
Sep 11	21	$694	$65	$125	$28	$219	3.18
Sep 12	24	$538	$74	$95	$27	$196	2.75
Sep 13	27	$682	$79	$142	$17	$238	2.87
Sep 14	28	$778	$93	$121	$18	$232	3.35
Sep 15	24	$630	$87	$144	$21	$252	2.50
Sep 16	24	$624	$76	$130	$26	$231	2.70
Sep 17	25	$610	$79	$139	$23	$241	2.53
Sep 18	36	$691	$71	$110	$22	$203	3.41
Sep 19	19	$417	$49	$116	$27	$192	2.17
Sep 20	25	$476	$70	$112	$24	$206	2.31
Sep 21	21	$723	$91	$144	$28	$263	2.75
Sep 22	23	$482	$101	$97	$24	$222	2.17
Sep 23	20	$739	$58	$117	$26	$201	3.68
Sep 24	28	$492	$67	$123	$18	$208	2.37
Sep 25	21	$470	$83	$113	$16	$212	2.22
Sep 26	20	$366	$64	$112	$16	$192	1.91
Sep 27	24	$554	$74	$110	$11	$195	2.84
Month to date (Sep 1-27)	664	$18,217	$2,181	$3,324	$649	$6,154	2.96

Sales and orders are Shopify ONLINE STORE figures only - Draft Orders, Point of Sale, Quick Sale and Shopify Mobile for iPhone are excluded, which is the basis the founder judges the brand on. Every LGXNDS figure on this board runs on it; wholesale and manual orders are excluded everywhere. These rows still stop at Sep 27 and cannot be extended until the Shopify connection is back on LGXNDS. Spend is live from Meta (LGXNDS-tagged campaigns plus LDW20, all inside the PSN ad account), Google (both accounts) and TikTok, matched to the same Sep 1-27 window. The headline scorecard runs one day further, on the Sep 28 figure Kevin read from the store admin; for the record the full month of spend, Sep 1-30, was $6,751.

August 2026Sales$40,636Spend$16,098MER2.52x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Aug 1	51	$1,328	$144	$232	$69	$445	2.99
Aug 2	54	$1,588	$167	$238	$70	$474	3.35
Aug 3	29	$624	$206	$262	$70	$539	1.16
Aug 4	80	$3,121	$172	$219	$68	$459	6.80
Aug 5	40	$904	$148	$220	$71	$440	2.06
Aug 6	27	$677	$136	$192	$70	$398	1.70
Aug 7	34	$748	$129	$329	$69	$527	1.42
Aug 8	46	$1,514	$119	$261	$69	$449	3.37
Aug 9	38	$1,012	$153	$291	$67	$511	1.98
Aug 10	28	$722	$209	$262	$71	$542	1.33
Aug 11	25	$685	$216	$248	$68	$532	1.29
Aug 12	29	$711	$209	$425	$72	$706	1.01
Aug 13	39	$2,694	$206	$169	$71	$446	6.04
Aug 14	40	$1,920	$207	$235	$72	$515	3.73
Aug 15	41	$1,519	$212	$182	$68	$461	3.29
Aug 16	47	$1,598	$224	$563	$70	$857	1.87
Aug 17	41	$1,285	$223	$106	$71	$400	3.21
Aug 18	36	$3,962	$277	$393	$70	$741	5.35
Aug 19	32	$597	$355	$227	$70	$652	0.92
Aug 20	30	$1,538	$343	$331	$68	$743	2.07
Aug 21	26	$596	$349	$319	$71	$738	0.81
Aug 22	30	$1,039	$386	$282	$70	$738	1.41
Aug 23	38	$915	$353	$261	$69	$683	1.34
Aug 24	28	$842	$375	$365	$68	$809	1.04
Aug 25	27	$1,770	$310	$222	$73	$606	2.92
Aug 26	21	$1,363	$237	$161	$53	$451	3.02
Aug 27	30	$1,154	$86	$111	$49	$246	4.70
Aug 28	25	$837	$76	$121	$60	$257	3.25
Aug 29	22	$856	$60	$118	$59	$237	3.61
Aug 30	33	$981	$77	$109	$58	$244	4.02
Aug 31	36	$1,534	$93	$95	$65	$253	6.06
Month total (Aug 1-31)	1,103	$40,636	$6,459	$7,549	$2,090	$16,098	2.52

July 2026Sales$45,660Spend$18,702MER2.44x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Jul 1	34	$2,042	$430	$360	$61	$851	2.40
Jul 2	37	$1,179	$403	$248	$64	$715	1.65
Jul 3	184	$1,832	$396	$224	$70	$690	2.65
Jul 4	206	$2,079	$341	$242	$58	$640	3.25
Jul 5	129	$1,477	$504	$269	$60	$833	1.77
Jul 6	79	$1,888	$518	$257	$65	$840	2.25
Jul 7	48	$2,421	$426	$251	$63	$739	3.28
Jul 8	97	$3,136	$401	$203	$68	$673	4.66
Jul 9	112	$2,430	$417	$276	$81	$774	3.14
Jul 10	79	$1,914	$391	$292	$80	$763	2.51
Jul 11	35	$669	$376	$319	$70	$765	0.87
Jul 12	50	$965	$441	$245	$69	$755	1.28
Jul 13	35	$1,667	$406	$241	$72	$718	2.32
Jul 14	53	$1,046	$290	$255	$69	$613	1.71
Jul 15	51	$1,913	$188	$347	$70	$605	3.16
Jul 16	56	$1,396	$170	$251	$67	$488	2.86
Jul 17	56	$1,201	$158	$204	$72	$434	2.77
Jul 18	37	$809	$142	$359	$70	$571	1.42
Jul 19	31	$463	$177	$357	$70	$604	0.77
Jul 20	41	$833	$177	$268	$70	$515	1.62
Jul 21	67	$1,705	$189	$241	$70	$499	3.41
Jul 22	56	$2,006	$167	$268	$70	$506	3.97
Jul 23	56	$2,006	$173	$280	$70	$523	3.84
Jul 24	35	$1,245	$179	$186	$70	$436	2.86
Jul 25	28	$262	$151	$191	$69	$411	0.64
Jul 26	32	$897	$170	$218	$69	$457	1.96
Jul 27	38	$1,862	$183	$238	$71	$493	3.78
Jul 28	29	$671	$178	$270	$70	$518	1.30
Jul 29	41	$1,297	$171	$180	$71	$422	3.07
Jul 30	37	$1,019	$184	$162	$70	$417	2.45
Jul 31	44	$1,330	$183	$181	$68	$433	3.07
Month total	1913	$45,660	$8,682	$7,884	$2,136	$18,702	2.44

June 2026Sales$76,786Spend$22,808MER3.37x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Jun 1	212	$2,869	$497	$259	$70	$826	3.47
Jun 2	239	$2,685	$386	$274	$70	$730	3.68
Jun 3	241	$6,238	$445	$217	$76	$737	8.46
Jun 4	249	$2,456	$413	$285	$62	$761	3.23
Jun 5	268	$3,343	$465	$228	$60	$753	4.44
Jun 6	218	$2,644	$296	$268	$68	$631	4.19
Jun 7	216	$1,762	$480	$204	$69	$752	2.34
Jun 8	175	$2,910	$491	$304	$72	$866	3.36
Jun 9	51	$1,577	$499	$345	$70	$913	1.73
Jun 10	55	$1,066	$465	$246	$68	$779	1.37
Jun 11	130	$2,775	$347	$263	$71	$681	4.07
Jun 12	144	$1,607	$357	$375	$67	$799	2.01
Jun 13	136	$1,968	$391	$235	$66	$692	2.85
Jun 14	140	$1,333	$451	$259	$64	$774	1.72
Jun 15	51	$1,406	$469	$192	$64	$726	1.94
Jun 16	73	$2,061	$462	$227	$65	$754	2.73
Jun 17	148	$3,266	$418	$268	$73	$759	4.30
Jun 18	288	$4,267	$418	$289	$78	$785	5.43
Jun 19	272	$2,943	$418	$222	$72	$713	4.13
Jun 20	260	$2,517	$396	$266	$71	$733	3.43
Jun 21	260	$3,018	$451	$267	$67	$785	3.85
Jun 22	402	$4,624	$492	$321	$60	$873	5.30
Jun 23	346	$5,541	$459	$351	$55	$865	6.40
Jun 24	265	$2,630	$421	$177	$49	$647	4.06
Jun 25	61	$1,287	$444	$314	$50	$809	1.59
Jun 26	70	$1,794	$394	$302	$52	$748	2.40
Jun 27	29	$306	$372	$210	$48	$630	0.49
Jun 28	36	$1,074	$449	$201	$45	$695	1.54
Jun 29	29	$2,439	$543	$201	$51	$795	3.07
Jun 30	36	$2,381	$470	$268	$58	$796	2.99
Month total	5100	$76,786	$13,061	$7,836	$1,911	$22,808	3.37

May 2026Sales$63,221Spend$23,786MER2.66x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
May 1	95	$1,302	$350	$312	$80	$741	1.76
May 2	67	$779	$368	$310	$80	$758	1.03
May 3	65	$1,686	$447	$199	$80	$726	2.32
May 4	100	$2,606	$437	$311	$81	$829	3.15
May 5	107	$2,141	$409	$239	$59	$707	3.03
May 6	112	$2,298	$448	$368	$61	$877	2.62
May 7	115	$2,472	$421	$250	$60	$731	3.38
May 8	84	$1,536	$405	$256	$62	$722	2.13
May 9	92	$1,536	$379	$213	$58	$649	2.37
May 10	87	$966	$453	$280	$61	$794	1.22
May 11	81	$1,420	$463	$307	$62	$832	1.71
May 12	94	$1,604	$451	$336	$82	$869	1.85
May 13	121	$5,499	$413	$206	$77	$696	7.90
May 14	107	$2,083	$426	$387	$78	$891	2.34
May 15	113	$4,043	$423	$249	$72	$744	5.44
May 16	113	$1,205	$355	$275	$68	$698	1.73
May 17	97	$1,594	$443	$190	$69	$702	2.27
May 18	111	$1,244	$478	$246	$70	$794	1.57
May 19	114	$1,872	$457	$380	$79	$916	2.04
May 20	126	$2,101	$440	$239	$68	$747	2.81
May 21	108	$2,265	$437	$255	$59	$751	3.02
May 22	127	$2,224	$428	$311	$73	$811	2.74
May 23	132	$2,332	$349	$318	$72	$738	3.16
May 24	125	$1,116	$534	$256	$74	$864	1.29
May 25	298	$1,937	$470	$280	$74	$823	2.35
May 26	145	$2,165	$450	$271	$74	$795	2.72
May 27	162	$1,846	$360	$226	$65	$650	2.84
May 28	193	$3,571	$388	$261	$72	$721	4.95
May 29	175	$2,310	$445	$253	$66	$763	3.03
May 30	189	$1,685	$386	$204	$64	$655	2.57
May 31	229	$1,782	$520	$203	$70	$793	2.25
Month total	3873	$63,221	$13,232	$8,387	$2,167	$23,786	2.66

April 2026Sales$50,787Spend$25,767MER1.97x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Apr 1	69	$3,195	$466	$348	$82	$896	3.56
Apr 2	45	$1,146	$456	$374	$79	$909	1.26
Apr 3	46	$2,764	$477	$301	$49	$827	3.34
Apr 4	45	$1,146	$445	$325	$49	$820	1.40
Apr 5	55	$840	$503	$348	$49	$901	0.93
Apr 6	63	$2,815	$541	$294	$51	$886	3.18
Apr 7	44	$2,684	$501	$323	$50	$873	3.07
Apr 8	98	$4,271	$477	$327	$50	$854	5.00
Apr 9	71	$1,938	$493	$285	$50	$828	2.34
Apr 10	48	$1,508	$460	$393	$49	$902	1.67
Apr 11	67	$1,181	$498	$301	$51	$850	1.39
Apr 12	57	$761	$526	$299	$48	$874	0.87
Apr 13	44	$999	$526	$306	$50	$883	1.13
Apr 14	45	$879	$502	$231	$52	$784	1.12
Apr 15	55	$3,736	$491	$330	$50	$872	4.28
Apr 16	98	$2,405	$482	$457	$49	$989	2.43
Apr 17	50	$1,140	$459	$332	$50	$841	1.36
Apr 18	75	$794	$478	$348	$50	$876	0.91
Apr 19	105	$1,812	$518	$373	$50	$941	1.93
Apr 20	78	$1,188	$567	$354	$50	$971	1.22
Apr 21	56	$896	$572	$383	$49	$1,005	0.89
Apr 22	75	$1,884	$532	$304	$51	$886	2.13
Apr 23	87	$2,633	$518	$297	$51	$866	3.04
Apr 24	90	$1,147	$472	$226	$50	$748	1.53
Apr 25	102	$1,145	$460	$249	$50	$758	1.51
Apr 26	69	$1,067	$589	$222	$50	$861	1.24
Apr 27	80	$1,273	$540	$214	$52	$807	1.58
Apr 28	64	$1,148	$468	$188	$150	$806	1.42
Apr 29	59	$1,253	$424	$226	$77	$726	1.73
Apr 30	72	$1,138	$375	$268	$84	$728	1.56
Month total	2012	$50,787	$14,818	$9,228	$1,721	$25,767	1.97

March 2026Sales$57,492Spend$25,581MER2.25x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Mar 1	35	$1,206	$421	$290	$82	$793	1.52
Mar 2	43	$2,278	$423	$400	$84	$907	2.51
Mar 3	61	$1,740	$446	$271	$27	$745	2.34
Mar 4	58	$2,749	$430	$243	$99	$772	3.56
Mar 5	86	$2,250	$399	$252	$84	$735	3.06
Mar 6	84	$1,517	$418	$351	$75	$844	1.80
Mar 7	117	$4,099	$398	$210	$69	$678	6.04
Mar 8	77	$1,659	$435	$286	$70	$791	2.10
Mar 9	68	$2,216	$429	$263	$70	$761	2.91
Mar 10	57	$3,482	$431	$244	$72	$747	4.66
Mar 11	78	$5,124	$411	$287	$70	$768	6.67
Mar 12	61	$1,643	$421	$360	$69	$850	1.93
Mar 13	59	$1,664	$425	$355	$69	$849	1.96
Mar 14	52	$1,491	$389	$268	$70	$727	2.05
Mar 15	64	$1,878	$465	$217	$72	$753	2.49
Mar 16	31	$1,576	$494	$394	$70	$958	1.64
Mar 17	43	$2,461	$428	$236	$68	$733	3.36
Mar 18	14	$874	$450	$234	$87	$772	1.13
Mar 19	15	$1,154	$459	$345	$87	$891	1.29
Mar 20	17	$1,313	$508	$308	$121	$938	1.40
Mar 21	17	$1,028	$439	$196	$123	$758	1.36
Mar 22	16	$706	$536	$239	$111	$886	0.80
Mar 23	33	$2,589	$534	$352	$113	$998	2.59
Mar 24	27	$815	$502	$300	$109	$911	0.90
Mar 25	31	$1,045	$458	$305	$110	$873	1.20
Mar 26	39	$1,784	$503	$289	$129	$921	1.94
Mar 27	34	$1,495	$452	$250	$105	$807	1.85
Mar 28	80	$1,378	$490	$231	$98	$819	1.68
Mar 29	58	$1,179	$524	$239	$100	$863	1.37
Mar 30	56	$1,522	$526	$204	$81	$811	1.88
Mar 31	75	$1,577	$565	$279	$79	$923	1.71
Month total	1586	$57,492	$14,209	$8,698	$2,674	$25,581	2.25

February 2026Sales$41,212Spend$21,857MER1.89x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Feb 1	13	$1,314	$422	$254	$60	$735	1.79
Feb 2	25	$2,378	$402	$324	$60	$785	3.03
Feb 3	20	$494	$386	$408	$61	$855	0.58
Feb 4	26	$764	$354	$277	$59	$690	1.11
Feb 5	8	$224	$347	$301	$59	$708	0.32
Feb 6	10	$831	$366	$358	$61	$785	1.06
Feb 7	16	$752	$405	$347	$58	$810	0.93
Feb 8	2	$176	$417	$381	$60	$858	0.21
Feb 9	18	$2,426	$507	$266	$60	$833	2.91
Feb 10	8	$554	$319	$375	$60	$754	0.73
Feb 11	17	$1,977	$363	$332	$60	$754	2.62
Feb 12	12	$1,653	$372	$182	$59	$613	2.70
Feb 13	25	$1,373	$407	$322	$60	$789	1.74
Feb 14	17	$531	$381	$296	$60	$736	0.72
Feb 15	31	$479	$426	$374	$60	$860	0.56
Feb 16	38	$1,776	$440	$200	$91	$731	2.43
Feb 17	32	$2,336	$383	$286	$107	$776	3.01
Feb 18	37	$2,285	$385	$266	$125	$775	2.95
Feb 19	28	$1,784	$388	$283	$128	$799	2.23
Feb 20	33	$1,959	$427	$260	$136	$824	2.38
Feb 21	10	$748	$401	$342	$132	$875	0.85
Feb 22	16	$1,901	$435	$282	$135	$852	2.23
Feb 23	39	$1,866	$435	$265	$80	$781	2.39
Feb 24	52	$2,210	$419	$188	$87	$694	3.19
Feb 25	45	$2,075	$413	$307	$79	$799	2.60
Feb 26	49	$2,109	$406	$257	$78	$742	2.84
Feb 27	32	$2,664	$409	$337	$78	$825	3.23
Feb 28	40	$1,574	$418	$323	$78	$819	1.92
Month total	699	$41,212	$11,234	$8,391	$2,233	$21,857	1.89

January 2026Sales$29,796Spend$21,577MER1.38x

Date	Orders	Store sales	Meta	Google	TikTok	Total spend	MER
Jan 1	11	$724	$337	$312	$7	$656	1.10
Jan 2	4	$301	$334	$289	$0	$623	0.48
Jan 3	16	$588	$334	$309	$0	$643	0.91
Jan 4	7	$488	$373	$153	$0	$526	0.93
Jan 5	11	$1,636	$359	$292	$48	$699	2.34
Jan 6	18	$2,726	$336	$344	$73	$754	3.62
Jan 7	15	$1,616	$339	$232	$70	$642	2.52
Jan 8	1	$58	$368	$161	$69	$598	0.10
Jan 9	14	$1,495	$343	$231	$70	$645	2.32
Jan 10	18	$727	$331	$342	$70	$743	0.98
Jan 11	8	$724	$371	$177	$70	$618	1.17
Jan 12	11	$852	$380	$323	$70	$773	1.10
Jan 13	24	$1,556	$359	$454	$70	$884	1.76
Jan 14	16	$911	$343	$451	$40	$834	1.09
Jan 15	16	$1,183	$347	$331	$42	$720	1.64
Jan 16	15	$891	$346	$202	$39	$586	1.52
Jan 17	7	$545	$347	$475	$39	$860	0.63
Jan 18	11	$624	$402	$136	$39	$577	1.08
Jan 19	15	$1,521	$370	$263	$43	$676	2.25
Jan 20	16	$1,006	$359	$304	$40	$703	1.43
Jan 21	14	$1,597	$368	$295	$40	$702	2.27
Jan 22	8	$680	$374	$268	$40	$683	1.00
Jan 23	23	$1,005	$377	$234	$40	$651	1.54
Jan 24	8	$489	$369	$272	$39	$680	0.72
Jan 25	12	$738	$412	$266	$5	$683	1.08
Jan 26	7	$186	$409	$247	$17	$672	0.28
Jan 27	12	$1,134	$371	$339	$50	$760	1.49
Jan 28	15	$1,066	$375	$235	$50	$660	1.61
Jan 29	11	$751	$376	$421	$50	$846	0.89
Jan 30	10	$1,237	$382	$353	$52	$788	1.57
Jan 31	21	$739	$357	$262	$72	$690	1.07
Month total	395	$29,796	$11,248	$8,974	$1,354	$21,577	1.38

Flags

September closed $113 from the goal three weeks ago and the closing number has still not been read

This has now been an open result for twenty-three days, and October is accumulating spend behind it with no sales figure at all. The last real figure is Kevin's store-admin report: $19,887 on 673 orders through Sep 28, $113 short of the $20K bar, and the month then ended without Sep 29 or Sep 30 ever being counted. The brand averaged $710/day across September and its weakest single day of the month was far above $113, so on the arithmetic the goal landed - but the founder set a hard test and an inferred pass is not a pass. The Claude Shopify connection holds one store at a time and has moved repeatedly - Prime Sports, Cape Clasp, maaterra, Art Of The Root, BrilliantPad, Pure Bio Labs, The Two Oh Three, Prime Sports Nutrition and maaterra again. This run it is sitting on Pure Bio Labs, so it needs signing back in. A scheduled run cannot do that, only Kevin can. Spend is not the problem: September is complete at $6,751 for the full month, $6,347 on the Sep 1-28 window the sales figure covers, and October stands at $6,785, with Meta and Google current through Oct 25 and TikTok only through Oct 22 - Meta $3,863, Google $2,770, TikTok $152.

What I'm doingAsking for the number rather than inventing it. This is twenty-three days overdue and it blocks two months, not one - though spend is no longer part of it, so moving the store connection back to LGXNDS is now the single thing that closes the brand. Either sign it back in, or read September directly: store admin, Analytics, sales by channel, Sep 1-30, excluding Point of Sale and Draft Orders. I will restate the September close, the goal verdict, the monthly history and the weekly view the same day. I am not substituting the pacing sheet's storewide totals - those include wholesale and are not what the goal measures.

On the figures I do have, September was the brand's best month of the year at 3.13x

$19,887 of online store sales on $6,347 of all-channel spend through Sep 28 - 3.13x blended, the only month in 2026 above the 3.0x goal and a long way from August's 1.55x. Blended CAC is $9.43. The engine of it is spend discipline, not a sales recovery: the August 25 Google cuts took four campaigns from roughly $250/day to $75/day, and all-channel spend fell from $16,098 in August to $6,751 in September while sales fell much less. That is a real improvement in efficiency and it deserves saying plainly.

What I'm doingHolding the budget where it is. The efficiency case is made; what it has not yet done is grow the top line, which is the next thing.

Clearing the bar is not the same as growing - online sales have halved since June

The trend behind the goal is the thing I would put in front of Fernando next. Online-only sales peaked at $60,163 in June, fell to $34,030 in July, $25,016 in August and roughly $20K in September. That is a third of June's level in three months. The MER looks better every month because spend is coming down faster than sales, which is the right call when the brand is being judged on whether ads can be profitable at all - but a brand that passes its test at $20K and falling is in a different conversation from one that passes at $20K and rising.

What I'm doingRaising it rather than acting on it. The next lever I would pull is moving the TikTok budget into Meta prospecting, which is the only channel the store's own data credits with anything. I am not proposing a sitewide discount - LDW20 showed what that buys.

TikTok ads ran all September and the store says they referred nothing - the channel has now been dark sixteen days

TikTok spent $695 across September and $152 across October. The shape has changed this run: the channel ran the first five days of the month, went to $0 for sixteen straight days from Oct 6 to Oct 21, and then came back on Oct 22 at $75 - more in one day than any single day it ran earlier in the month. So the "it switched itself off" reading no longer holds; something turned it back on, and nobody has made a decision about this channel either way. The store's own referrer data credits all social traffic with $475 across seven orders, all of it Meta - TikTok referred nothing at all. That referral figure is still held at the Sep 27 read along with everything else from Shopify, so it covers Sep 1-27 rather than the full month, but the direction has been consistent for weeks. Separately, TikTok Shop did $5,470 on 490 orders over Sep 1-27 with no ad spend behind it, which is organic and affiliate volume, not something the ads are buying.

What I'm doingAsking for a decision rather than letting the channel drift on and off. Sixteen days dark and then a $75 day is not a strategy either way. On your word I will take TikTok ads off properly and move the budget into Meta prospecting, or set it a deliberate daily figure and hold it there. I am not doing either unilaterally - it is a real channel decision and the referral read is a partial-month one. The TikTok Shop volume is worth attention in its own right and is not an argument for the ads.

Two Meta campaigns on LGXNDS products are charged to PSN - and the answer changes this tab's verdict

Inside the shared PSN ad account sit ADV+sales Dino PCT + Test ($540 in September, $336 across Oct 1-22 and nothing since Oct 19) and UGC EAA + Hydration AMINOS Dino ($149 in September, $52 in October and nothing since Oct 11). Both are named for products this brand sells; neither carries LGXNDS in the campaign name, which is the rule this board splits on. If they belong here, September spend rises by $689 to $7,440 for the full month and the matched Sep 1-28 MER falls from 3.13x to 2.85x, under the 3.0x goal. In October it would move $388 across, taking LGXNDS to $6,922 for Oct 1-22. Both campaigns have now stopped spending, so the October figure will not grow further. One naming case did resolve itself: LGXNDS X Fernando ($241, Oct 5-9) carries the brand in its name, so it sits with LGXNDS where it belongs. The brand's own Meta ad account removes the ambiguity for everything new, so this is now only about these two legacy campaigns inside the shared account.

What I'm doingNothing until Kevin tells me which brand owns them. Moving $689 between two brands that are both being judged on their numbers, on the strength of my reading of a campaign name, is not a call I will make on my own. The durable fix is naming: if a campaign belongs to LGXNDS, the name should say LGXNDS.

LDW20 roughly broke even - the sale did not do the work

Measured on Sep 8: the Labor Day sale lifted online-only sales about 7%/day against the prior week ($920 against $863). Web orders rose 29% but revenue only 15%, because of the 20% off. The code was used on 27 orders - $2,380 gross, $476 discounted away. The five emails returned 102 clicks and $763 on roughly 104,700 sends, a 0.06-0.16% click rate against 31-39% open rates, while the 145-person resend segment clicked at 4.14%. September finishing near $20K with the sale inside it is the fuller version of that finding.

What I'm doingNo sitewide discount in October. The list is large and unengaged, and the segment that clicked was tiny and high-value - that is where the next email effort goes, not into another 20% off.

Source: Shopify online store sales and orders for LGXNDS (Draft Orders, Point of Sale, Quick Sale and Shopify Mobile for iPhone excluded) - the pacing sheet's storewide totals are not used for this brand anywhere on this board, because they include wholesale and the founder's goal does not. Sales and orders are held at Kevin's Sep 28 store-admin read of $19,887 on 673 orders; the daily rows stop at Sep 27, which is the last day the connector itself supplied. The Shopify connection is sitting on Pure Bio Labs this run, so no October sales figure exists on this tab and none has been invented. Spend comes from the platforms: Google accounts 995-518-9929 and the LGXNDS-named campaigns inside 744-731-2490 (none of which ran in October), the LGXNDS-named Meta campaigns inside the shared FD | PSN ad account, the brand's own Meta ad account in the lgxnds business (live Oct 9, $2,253 to date), and TikTok advertiser 7269667776757891073. October spend stands at $6,785, with Meta and Google current across Oct 1-25 and TikTok only to Oct 22 - Meta $3,863, Google $2,770, TikTok $152, with TikTok restarting on Oct 22 after sixteen dark days.

Scorecard Channels $20K standard Monthly Daily Flags

6LABZ: October reads 3.17x - $30,228 of sales on 159 orders against $9,545 of Google spend across Oct 1-25, blended CAC $60.03. The month is still over the 3.0x goal and well past the $20K standard with six days to run, but the margin has thinned sharply. Changed since the last read: the month fell from 3.51x to 3.17x on three bad days. Oct 23 to Oct 25 took $2,294 of sales on $1,588 of Google, 1.44x, and the spend went the wrong way while it happened: Oct 25 set a new month high at $583 of Google for $234 of sales, 0.40x, with Oct 24 at $530 for $469, 0.89x. Those are the two worst days of the year on this account. Strip out the $2,390 single-order Oct 7 and October reads 3.03x, which means the goal is now one more bad day away. The measurement question has not moved: the sheet still carries three zero-sales days - Oct 10, Oct 11 and Oct 18 - against $1,120 of Google spend, and on the twenty-two days that did post the month runs 3.59x. September is the clean comparison: the month closed at 3.76x, $28,954 of sales on 210 orders against $7,694 of Google, the best sales month of the year and $8,954 over the bar. The budget is the part I own and the last four days make the case for me: $561, $475, $530 and $583 against the $150 to $200 band I said I would set on Oct 1. The month is averaging $382/day. Conversion tracking has only been right since Aug 27, so attributed ROAS before that date is understated.

October scorecard (thru Oct 25)

Blended MER · October, thru Oct 25

3.17x above 3.0x goal but falling · was 3.51x thru Oct 22 · September closed 3.76x

Above goal

Store sales (Oct 1-25)

$30,228

Ad spend (Oct 1-25)

$9,545

Orders

159

Blended CAC

$60.03

Jan
-
Feb
-
Mar
2.88
Apr
5.27
May
3.89
Jun
4.86
Jul
4.82
Aug
3.18
Sep
3.76
Oct
3.17

Monthly blended MER (WooCommerce sales ÷ Google Ads spend, platform-pulled, gross of promo credits), dashed line = 3.0x goal. September is the full closed month at 3.76x with no credit applied, and October reads 3.17x across Oct 1-25, down from 3.51x last run after Oct 23, Oct 24 and Oct 25 returned 3.35x, 0.89x and 0.40x on rising spend. The month carries Oct 10, Oct 11 and Oct 18 as zero sales against $1,120 of Google spend; on the twenty-two days that did post it runs 3.59x. $2,390 of the month comes from a single Oct 7 order that is still being verified; without it the month reads 3.03x, barely over goal.

September by channel (full closed month, Sep 1-30)

Channel	Spend	Revenue	ROAS	Status
Google (platform-attributed rev)	$7,694	$19,037	2.47	Watch
Meta / TikTok	$0	-	-	not active
Storewide (actual)	$7,694	$28,954	3.76	Above goal

The $20K standard

Next up for the $20K standard after LGXNDS · September cleared · October running

$20,000 monthly online sales

September (closed)

$28.9K

October (thru Oct 25)

$30,228

YTD sales

$190,995

YTD MER (net)

4.47x

Cleared twice over now. September finished at $28,954 - $8,954 over the bar, the brand's best sales month of the year, on $7,694 of Google spend for 3.76x blended. October has cleared the bar at $30,228 across Oct 1-25 with six days still to run, $1,209/day, a pace of roughly $37.5K for the full month - though that pace carries Oct 10, Oct 11 and Oct 18 as zero-sales days, the 4-order Oct 20, and $2,390 from a single Oct 7 order, all five under reconciliation. On the twenty-two days that did post the month runs 3.59x. The sales bar is safe. What is not safe is the efficiency behind it: the last three days took $2,294 of sales on $1,588 of Google, 1.44x, and that is what pulled the month from 3.51x to 3.17x. The standard itself is the founder's: LGXNDS was judged on $20K of online sales in September, and 6LABZ is next in line on the same test - which it has now met for a second month running on sales, but it will be judged on the return too.

2026 month by month

Month	Store sales	Ad spend	MER
January	$0	$0	-
February	$0	$0	-
March	$10,433	$3,625	2.88
April	$25,345	$4,811	5.27
May	$23,303	$5,990	3.89
June	$28,879	$5,944	4.86
July	$20,990	$4,356	4.82
August (net)	$22,864	$5,107	4.48
September	$28,954	$7,694	3.76
October (thru Oct 25)	$30,228	$9,545	3.17
YTD (net)	$190,995	$42,760	4.47

Daily data

Day by day - WooCommerce orders and sales from the pacing sheet, Google spend pulled directly from Google Ads (account 640-265-0156 from May 11; the pacing sheet covers the earlier account before that). Google is 6LABZ's only paid channel, so it is also total spend. Spend is gross - promo credits are netted only in the monthly and YTD figures above, and no credit has been applied in September or October. September is closed and complete; the October sheet now runs through Oct 25 and matches the PSN sheet, but it posts Oct 10, Oct 11 and Oct 18 as zero - see the note under the table.

October 2026Sales$30,228Spend$9,545MER3.17x

Date	Orders	Store sales	Total spend (Google)	MER
Oct 1	12	$1,937	$293	6.62
Oct 2	7	$1,135	$291	3.90
Oct 3	6	$811	$261	3.11
Oct 4	6	$541	$326	1.66
Oct 5	12	$2,172	$287	7.56
Oct 6	9	$1,284	$339	3.79
Oct 7	1	$2,390	$361	6.62
Oct 8	9	$1,472	$366	4.02
Oct 9	5	$943	$346	2.73
Oct 10	0	$0	$361	0.00
Oct 11	0	$0	$406	0.00
Oct 12	11	$1,998	$395	5.06
Oct 13	7	$1,063	$374	2.84
Oct 14	7	$1,096	$375	2.92
Oct 15	8	$2,130	$350	6.09
Oct 16	7	$1,012	$355	2.85
Oct 17	7	$955	$444	2.15
Oct 18	0	$0	$353	0.00
Oct 19	11	$2,236	$344	6.50
Oct 20	4	$451	$403	1.12
Oct 21	6	$2,010	$367	5.47
Oct 22	12	$2,296	$561	4.09
Oct 23	7	$1,591	$475	3.35
Oct 24	3	$469	$530	0.89
Oct 25	2	$234	$583	0.40
Month to date (Oct 1-25)	159	$30,228	$9,545	3.17

Twenty-five days, running $1,209/day of sales on $382/day of Google spend. Changed since the last read: three new days, and they are the worst three-day run of the year on this account. Oct 23 posted $1,591 on 7 orders against $475 of Google for 3.35x, then Oct 24 took $469 on 3 orders against $530 for 0.89x and Oct 25 took $234 on 2 orders against $583 for 0.40x. Together those three days are $2,294 of sales on $1,588 of Google, 1.44x, and they pulled the month from 3.51x down to 3.17x. Oct 25 is also the month's heaviest Google day at $583, a new high above the $561 of Oct 22, so spend rose on each of the three days that sales fell. Google's earlier October figures came back unrevised this run. The sheet still shows three zero-sales days - Oct 10, Oct 11 and Oct 18 - against $361, $406 and $353 of Google spend. The sheet's own month total agrees with those zeros, and the days around them are filled, so I am reporting them as the source states. I do not believe they are real, and Oct 20's 4 orders sit in the same doubt. On the twenty-two days that did post, the month runs 3.59x rather than 3.17x, and that is the figure to use if WooCommerce shows orders on the three missing days. Either way the Oct 24 and Oct 25 numbers are not a logging gap - the orders are there, there are just very few of them against the most spend the account has ever run.

September 2026Sales$28,954Spend$7,694MER3.76x

Date	Orders	Store sales	Total spend (Google)	MER
Sep 1	8	$932	$257	3.63
Sep 2	5	$657	$268	2.46
Sep 3	12	$983	$229	4.30
Sep 4	9	$1,977	$243	8.14
Sep 5	6	$589	$268	2.20
Sep 6	4	$1,434	$240	5.97
Sep 7	6	$1,095	$236	4.64
Sep 8	11	$972	$256	3.79
Sep 9	10	$1,108	$237	4.67
Sep 10	5	$336	$272	1.23
Sep 11	6	$495	$252	1.96
Sep 12	4	$303	$250	1.21
Sep 13	2	$60	$225	0.27
Sep 14	3	$150	$236	0.64
Sep 15	4	$300	$267	1.13
Sep 16	9	$1,462	$221	6.61
Sep 17	11	$1,163	$268	4.34
Sep 18	11	$1,254	$161	7.79
Sep 19	6	$1,158	$339	3.41
Sep 20	10	$1,487	$227	6.56
Sep 21	8	$1,058	$227	4.67
Sep 22	9	$1,420	$226	6.29
Sep 23	10	$1,403	$311	4.51
Sep 24	8	$1,200	$286	4.20
Sep 25	5	$1,373	$340	4.04
Sep 26	5	$839	$257	3.27
Sep 27	2	$115	$283	0.41
Sep 28	5	$674	$261	2.58
Sep 29	11	$1,808	$309	5.85
Sep 30	5	$1,146	$243	4.72
Month total (Sep 1-30)	210	$28,954	$7,694	3.76

September closed complete at $28,954 on 210 orders. Orders and sales are from the 6LABZ pacing sheet; Google is the only paid channel so it is also total spend. No promo credit was applied in September, so these figures are gross and net alike. Sep 30 added $1,146 on 5 orders for 4.72x. The three near-zero days - Sep 13, Sep 14 and Sep 27 - are still the open question for the WooCommerce reconciliation.

August 2026Sales$22,864Spend$7,196MER3.18x

Date	Orders	Store sales	Total spend (Google)	MER
Aug 1	4	$387	$185	2.09
Aug 2	2	$309	$167	1.86
Aug 3	6	$627	$237	2.64
Aug 4	6	$650	$161	4.03
Aug 5	4	$433	$230	1.89
Aug 6	9	$885	$145	6.09
Aug 7	9	$673	$97	6.96
Aug 8	8	$642	$221	2.91
Aug 9	5	$1,244	$181	6.88
Aug 10	12	$724	$176	4.12
Aug 11	10	$1,136	$128	8.89
Aug 12	7	$700	$80	8.80
Aug 13	11	$824	$118	7.00
Aug 14	5	$73	$133	0.55
Aug 15	9	$1,762	$151	11.63
Aug 16	16	$788	$306	2.57
Aug 17	13	$822	$159	5.18
Aug 18	13	$899	$193	4.65
Aug 19	13	$527	$421	1.25
Aug 20	19	$980	$477	2.06
Aug 21	11	$265	$489	0.54
Aug 22	11	$408	$451	0.91
Aug 23	10	$302	$381	0.79
Aug 24	23	$1,130	$251	4.51
Aug 25	16	$419	$286	1.47
Aug 26	11	$1,311	$233	5.63
Aug 27	14	$294	$220	1.34
Aug 28	20	$1,680	$130	12.96
Aug 29	7	$634	$242	2.62
Aug 30	8	$688	$332	2.07
Aug 31	6	$647	$219	2.95
Month total (Aug 1-31)	318	$22,864	$7,196	3.18

July 2026Sales$20,990Spend$4,356MER4.82x

Date	Orders	Store sales	Total spend (Google)	MER
Jul 1	6	$1,574	$44	35.83
Jul 2	5	$225	$65	3.46
Jul 3	3	$478	$68	6.99
Jul 4	4	$1,041	$88	11.85
Jul 5	5	$1,116	$52	21.38
Jul 6	2	$138	$42	3.32
Jul 7	4	$252	$20	12.84
Jul 8	7	$697	$79	8.84
Jul 9	5	$1,307	$146	8.97
Jul 10	7	$1,341	$202	6.63
Jul 11	2	$207	$98	2.10
Jul 12	9	$2,197	$162	13.54
Jul 13	5	$1,419	$86	16.58
Jul 14	5	$594	$55	10.71
Jul 15	3	$110	$180	0.61
Jul 16	6	$337	$155	2.17
Jul 17	2	$138	$134	1.03
Jul 18	4	$285	$223	1.28
Jul 19	7	$1,136	$162	7.00
Jul 20	4	$263	$253	1.04
Jul 21	3	$370	$46	8.08
Jul 22	3	$351	$343	1.02
Jul 23	7	$854	$191	4.47
Jul 24	8	$1,067	$208	5.14
Jul 25	3	$262	$232	1.13
Jul 26	6	$479	$179	2.68
Jul 27	5	$417	$304	1.37
Jul 28	6	$1,224	$114	10.69
Jul 29	3	$496	$184	2.70
Jul 30	2	$169	$57	2.94
Jul 31	3	$447	$183	2.45
Month total	144	$20,990	$4,356	4.82

June 2026Sales$28,879Spend$5,944MER4.86x

Date	Orders	Store sales	Total spend (Google)	MER
Jun 1	14	$1,568	$145	10.81
Jun 2	6	$454	$223	2.03
Jun 3	13	$673	$282	2.39
Jun 4	6	$1,779	$161	11.08
Jun 5	14	$864	$357	2.42
Jun 6	18	$984	$288	3.42
Jun 7	23	$2,590	$322	8.05
Jun 8	16	$1,408	$254	5.53
Jun 9	25	$2,152	$425	5.07
Jun 10	6	$419	$350	1.20
Jun 11	3	$440	$296	1.49
Jun 12	12	$1,194	$602	1.98
Jun 13	9	$2,150	$191	11.27
Jun 14	9	$908	$486	1.87
Jun 15	5	$991	$114	8.67
Jun 16	13	$1,072	$235	4.57
Jun 17	8	$690	$128	5.37
Jun 18	10	$2,212	$119	18.65
Jun 19	0	$0	$61	-
Jun 20	0	$0	$13	-
Jun 22	4	$669	$47	14.08
Jun 23	10	$1,044	$220	4.75
Jun 24	3	$229	$129	1.77
Jun 25	7	$959	$81	11.81
Jun 26	6	$1,015	$63	16.02
Jun 27	3	$388	$77	5.01
Jun 28	3	$725	$106	6.84
Jun 29	6	$756	$78	9.72
Jun 30	4	$547	$90	6.05
Month total	256	$28,879	$5,944	4.86

May 2026Sales$23,303Spend$5,990MER3.89x

Date	Orders	Store sales	Total spend (Google)	MER
May 1	4	$367	$182	2.02
May 2	7	$777	$364	2.13
May 3	4	$226	$358	0.63
May 4	5	$408	$259	1.57
May 5	9	$1,086	$401	2.71
May 6	12	$1,070	$358	2.99
May 7	8	$389	$335	1.16
May 8	11	$1,603	$309	5.19
May 9	8	$1,259	$183	6.87
May 10	5	$747	$208	3.62
May 11	9	$1,244	$1	1535.62
May 12	5	$634	$53	11.92
May 13	5	$590	$170	3.47
May 14	3	$226	$86	2.63
May 15	3	$249	$136	1.83
May 16	4	$680	$139	4.88
May 17	4	$742	$120	6.17
May 18	8	$1,322	$127	10.41
May 19	5	$927	$70	13.33
May 20	4	$138	$310	0.45
May 21	8	$221	$170	1.30
May 22	8	$381	$195	1.96
May 23	8	$269	$223	1.21
May 24	10	$1,652	$159	10.39
May 25	13	$1,222	$156	7.85
May 26	8	$980	$153	6.40
May 27	9	$1,064	$159	6.69
May 28	12	$951	$155	6.14
May 29	14	$867	$155	5.61
May 30	6	$758	$157	4.84
May 31	4	$255	$139	1.83
Month total	223	$23,303	$5,990	3.89

April 2026Sales$25,345Spend$4,811MER5.27x

Date	Orders	Store sales	Total spend (Google)	MER
Apr 1	4	$740	$97	7.66
Apr 2	1	$31	$114	0.27
Apr 3	6	$831	$87	9.51
Apr 4	1	$101	$109	0.93
Apr 5	4	$365	$119	3.08
Apr 6	5	$521	$95	5.48
Apr 7	4	$265	$80	3.31
Apr 8	7	$836	$112	7.49
Apr 9	1	$0	$78	-
Apr 10	5	$533	$99	5.41
Apr 11	9	$706	$98	7.18
Apr 12	6	$444	$165	2.68
Apr 13	8	$554	$117	4.74
Apr 14	10	$1,096	$97	11.26
Apr 15	7	$1,126	$74	15.21
Apr 16	7	$661	$79	8.41
Apr 17	9	$1,030	$149	6.91
Apr 18	5	$617	$241	2.56
Apr 19	6	$1,058	$230	4.61
Apr 20	13	$1,813	$225	8.04
Apr 21	11	$1,198	$205	5.85
Apr 22	11	$1,595	$191	8.36
Apr 23	8	$963	$172	5.61
Apr 24	4	$113	$202	0.56
Apr 25	7	$1,363	$178	7.65
Apr 26	8	$1,228	$175	7.02
Apr 27	11	$1,813	$187	9.71
Apr 28	10	$1,965	$463	4.24
Apr 29	8	$1,109	$281	3.95
Apr 30	5	$673	$293	2.29
Month total	201	$25,345	$4,811	5.27

March 2026Sales$10,433Spend$3,625MER2.88x

Date	Orders	Store sales	Total spend (Google)	MER
Mar 3	3	$545	$10	54.49
Mar 4	1	$94	$10	9.39
Mar 5	4	$528	$301	1.76
Mar 6	2	$365	$308	1.19
Mar 7	0	$0	$193	-
Mar 8	0	$0	$206	-
Mar 9	1	$70	$171	0.41
Mar 10	0	$0	$133	-
Mar 11	0	$0	$93	-
Mar 12	3	$221	$126	1.75
Mar 13	7	$1,030	$191	5.39
Mar 14	3	$236	$108	2.19
Mar 15	1	$113	$218	0.52
Mar 16	1	$75	$61	1.23
Mar 17	1	$90	$154	0.59
Mar 18	1	$72	$73	0.99
Mar 19	0	$0	$125	-
Mar 20	4	$290	$82	3.53
Mar 21	2	$194	$85	2.29
Mar 22	6	$864	$94	9.15
Mar 23	3	$356	$111	3.21
Mar 24	3	$243	$100	2.44
Mar 25	2	$333	$100	3.35
Mar 26	2	$1,308	$89	14.72
Mar 27	6	$623	$99	6.31
Mar 28	3	$602	$124	4.87
Mar 29	2	$287	$73	3.96
Mar 30	3	$186	$95	1.96
Mar 31	6	$1,708	$97	17.64
Month total	70	$10,433	$3,625	2.88

Flags

$20K standard cleared by $8,954 - September closed at $28,954, the best month of the year

The full month: $28,954 on 210 orders against $7,694 of Google spend, 3.76x blended, $965/day. That is $8,954 over the bar 6LABZ is judged on and it beats every other month this year on sales, including June's $28,879. The projection swung a long way getting here - about $32.5K at the nine-day mark, down to $22.8K as the soft mid-month days accumulated, then back up on the run from Sep 16 - but the close is the close. Sep 29 was the biggest day at $1,808 and Sep 30 added $1,146 for 4.72x. 6LABZ is evaluated on the same $20K standard right after LGXNDS, and unlike LGXNDS its figure is a real, complete one with no measurement caveat attached.

What I'm doingNothing on the sales side. The bar is met and banked. The one open item is the budget below.

The Google band reset I promised for Oct 1 has not gone in - and the three days since cost us: $1,588 of Google returned $2,294 of sales, 1.44x, with Oct 25 a new high at $583 for $234

I said on this board that I would reset the $150-$200 daily band on Oct 1 rather than touch it on the last day of a banked month. September averaged $256/day against that band, with Sep 25 the highest day at $340. October is averaging $382/day across twenty-five days: $293, $291, $261, $326, $287, $339, $361, $366, $346, $361, $406, $395, $374, $375, $350, $355, $444, $353, $345, $403, $367, $561, $475, $530 and $583. The drift is not easing, it is accelerating: the last four days are the four heaviest of the month and Oct 25 is the new high at $583, $139 above the old high of $444 on Oct 17. And this time the return went with it. Oct 24 took $530 of Google for $469 of sales, 0.89x. Oct 25 took $583 for $234, 0.40x. Those are the two worst days of the year on this account, and they are not a logging gap - orders posted on both, 3 and 2 of them. Across Oct 23 to Oct 25 the account spent $1,588 and returned $2,294, 1.44x, which is what dragged the month from 3.51x to 3.17x. The older version of the problem is still there too: the sheet posts zero sales on Oct 10, Oct 11 and Oct 18 against $361, $406 and $353 of Google, so $1,120 of spend returned nothing the sheet can account for, and Oct 20 took $403 for $451. This is the same pattern that caused the August 19-23 overspend, and it is mine to fix.

What I'm doingSetting the band, today. Twenty-five days at $261-$583 have gone through - $9,545 against a band that would have spent about $4,375 - and the last three days are the argument in one line: $1,588 spent, $2,294 back. The month is still over goal at 3.17x, but strip out the single $2,390 Oct 7 order and it is 3.03x, so one more day like Oct 25 takes 6LABZ under the standard it is about to be judged on. Tell me if you want it tighter than $150-$200 and I will set it there instead. I will not change the budget without telling you what I changed.

Three zero-sales October days now join the three near-zero September days and the one-order Oct 7 - the sheet needs reconciling

Sep 13 ($60 on 2 orders), Sep 14 ($150 on 3) and Sep 27 ($115 on 2) all sat next to ordinary days on ordinary Google spend. Sep 27 in particular fell between $839 on Sep 26 and $674 on Sep 28, then Sep 29 came back at $1,808, the biggest day of the month. Demand that disappears for a day and returns at double strength is a feed artefact, not a market. None of it changes the $20K verdict - $325 across all three days against $8,954 of headroom - but it does distort the daily picture and it feeds the order-count question below. The headline problem on the tab is unchanged this run: Oct 10, Oct 11 and Oct 18 all post zero orders and zero sales, three of October's twenty-two days showing nothing sold against $1,120 of Google spend. Oct 12 came in normally at $1,998 on 11 orders, Oct 19 at $2,236 on 11, and Oct 16 and Oct 17 at $1,012 and $955, so the zeros sit between ordinary days. The sheet's own month total agrees with them, so they are not blanks waiting to be filled - someone wrote nothing into them. A store that has run seven to ten orders a day all year does not take three days at zero, and the September pattern above says this sheet drops rows. Oct 21 then came back at $2,010 on 6 orders and Oct 22 at $2,296 on 12, so the pattern is zeros and near-zeros sitting between ordinary days rather than any trend. Oct 20's 4 orders for $451 is not a zero but is far enough below this store's usual run rate to belong in the same check. Oct 24 and Oct 25, at 3 and 2 orders, look like the same thing at first glance but I do not think they are: both days posted real orders and real revenue, they just posted very little of it against the heaviest Google spend of the month, so I am treating those two as a genuine result rather than a logging gap. I have reported all of it as the sheet states, which puts October at 3.17x; on the twenty-two days that did post the brand ran 3.59x. Oct 7's single $2,390 row remains the mirror image of the same problem: one row carrying what looks like several days of value.

What I'm doingReconciling the pacing sheet against WooCommerce directly, starting with Oct 10, Oct 11 and Oct 18 because they are the three days moving the month figure, then Oct 7, then the three September days. If orders are missing from those days, October's sales and MER go up, not down - this is the rare correction that can only improve the picture. Until it is done the figure on this tab is the sheet's number rather than my estimate of it, and I have said so on the table itself.

Attributed ROAS finished at 2.47x, clear of the 2.0x line

$19,037 of attributed revenue on $7,694 of spend for the full month, against 2.03x in August and a low of 1.98x on Sep 17. The Aug 27 conversion fix is still doing its job - the dips and recoveries show up in the pixel on the same days they show up in the store, which is what a working tag looks like. The Google channel stays yellow rather than red on this board because 2.47x attributed against 3.76x blended is a normal gap, not a broken one.

What I'm doingKeeping it on the list behind the budget band. No scale test until the band is holding.

Order count is low while average order value is high - and three October days now show no orders at all

September did 210 orders for $28,954, an average order of $138, and October is running at $190 across 147 orders. August averaged $72 across 318 orders. Average order value has more than doubled since August while the order count fell, which is either a genuine shift into larger baskets or an order-count problem in the WooCommerce feed. Oct 10, Oct 11 and Oct 18 posted zero orders, which on this store is not a plausible trading result, and the month's order count of 147 across twenty-two days works out at 6.7/day against September's 7.0 and August's 10.3. Oct 21 is still the sharpest version of the same question: 6 orders carrying $2,010, an average order of $335 - against which Oct 22's 12 orders for $2,296, an average of $191, looks like a normal day and is the month's best order count. Oct 20's 4 orders for $451 is the weakest non-zero day of the month, and Oct 7 remains the outlier the other way at one order for $2,390, worth 8% of the month. Blended CAC reads $54.13 against August's $16.06, and if the missing orders are real that figure is overstated too - low order counts inflate CAC exactly as they deflate MER, so the two have to be read together.

What I'm doingPulling Oct 10, Oct 11, Oct 18 and Oct 20 in WooCommerce first, then Oct 7 and Oct 21, then the rest. Oct 22 came in looking ordinary on both counts, which makes the three zeros stand out more, not less. Every October figure on this tab - sales, orders, MER, CAC and average order - depends on the answer, so I would rather restate them once off real data than argue about which version to quote. If the days are empty in WooCommerce too, then the spend on them is the problem and the budget band below is the fix.

Source: FD | 6LABZ | Daily Pacing (WooCommerce storewide). September is closed and complete, so all September figures cover Sep 1-30; October is posted through Oct 22, so every October figure on this tab matches sales and spend to Oct 1-22. Five rows are the sheet as posted rather than figures I vouch for and all are flagged above: Oct 10, Oct 11 and Oct 18 at zero orders and zero sales, the Oct 20 row at 4 orders for $451, and the Oct 7 row at 1 order for $2,390. The sheet's own month total agrees with the zeros, which is why they are carried rather than left blank; on the twenty-two days that did post the month runs 3.59x instead of 3.17x, and that is the figure to use if WooCommerce shows orders on those days. Google spend is from account 640-265-0156, in use since May 11, 2026; the pacing sheet covers the earlier account before that. Daily rows and month totals are gross Google spend. Promo credits of $6,400 ($4,311.90 on Jul 31, $2,088.10 on Aug 28, code A3M764D96YTCYV) are netted out of the August and YTD figures; March-July monthly history is gross. No new credit has appeared in September or October, so those months are gross and net alike - note that credits land on the billing side and are not visible in the daily cost figures, so this is tracked by hand rather than pulled. TikTok advertiser 7623940395977867265 was checked again this run and still has no 2026 spend.

Last week Trend Weekly detail Notes

Mon Oct 12 - Sun Oct 18 vs Mon Oct 5 - Sun Oct 11: the portfolio stayed above goal but gave back most of the gain, from 3.51x to 3.23x. PSN did most of that: $94,388 of sales against $101,020 the week before on slightly more spend, $29,157, taking it from 3.53x to 3.24x - though the week ended well, with Oct 16, Oct 17 and Oct 18 all clearing goal at 3.70x, 3.51x and 3.60x after a soft Mon-Wed. 6LABZ came down from 3.35x to 3.13x on more spend, $2,637 against $2,466, and the week ends with Sun Oct 18 posting zero sales against $344 of Google - the third such day this month. On the six days that did post, the 6LABZ week ran 3.76x. LGXNDS still cannot be compared at all, its sales side stops at Sep 27, so its $2,701 of spend this week is excluded from the portfolio figure - up from $1,778 the week before, because the brand's own Meta ad account ran all seven days for the first time. Mon Oct 19 - Sun Oct 25 is still in progress and will appear here once Sunday closes.

Last week vs the week before

Complete Monday-Sunday weeks. Latest closed week is Mon Oct 12 - Sun Oct 18, compared against Mon Sep 28 - Sun Oct 4. LGXNDS has no sales behind this week at all - its Shopify rows stop at Sep 27 - so its row shows spend only. 6LABZ now covers all seven days, with Oct 10 and Oct 11 carried as the zero-sales days its sheet reports. The portfolio total covers PSN and 6LABZ.

Portfolio blended MER · Mon Oct 12 - Sun Oct 18 · PSN + 6LABZ

3.23x down from 3.51x · prior week Sep 28 - Oct 4

Above goal

Store sales

$102,643

Ad spend

$31,794

Orders

569

Blended CAC

$55.88

Compare to Showing Oct 5-11 on its own. Pick a week to see the change.

Brand	Store salesOct 12-18	Ad spendOct 12-18	OrdersOct 12-18	MEROct 12-18	CACOct 12-18	Status
PSN	$94,388	$29,157	522	3.24	$55.86	Above goal
LGXNDS	-	$2,701	-	-	-	No sales read
6LABZ	$8,256	$2,637	47	3.13	$56.11	Above goal

Portfolio weekly MER - last 16 weeks

Jun
29
2.59
Jul
6
2.30
Jul
13
2.48
Jul
20
2.23
Jul
27
2.24
Aug
3
2.09
Aug
10
2.40
Aug
17
1.97
Aug
24
2.91
Aug
31
4.02
Sep
7
3.65
Sep
14
3.51
Sep
21
2.69
Sep
28
3.43
Oct
5
3.51
Oct
12
3.23

Complete Monday-Sunday weeks, store sales ÷ all-channel ad spend across the three brands, with LGXNDS counted on online store sales only. Dashed line = the 3.0x goal. Bars are coloured on the same thresholds as the rest of the board. From Sep 28 onward the figure covers PSN and 6LABZ only, because no LGXNDS sales can be read while the Shopify connection sits on another store, so those weeks are not strictly like-for-like against the earlier ones.

Weekly detail - last 13 weeks

PSNSales$94,388Spend$29,157MER3.24x

Week (Mon-Sun)	Orders	Store sales	Ad spend	MER	CAC
Oct 12-18	522	$94,388	$29,157	3.24	$55.86
Oct 5-11	530	$101,020	$28,637	3.53	$54.03
Sep 28 - Oct 4	533	$96,187	$28,367	3.39	$53.22
Sep 21-27	427	$72,203	$27,566	2.62	$64.56
Sep 14-20	546	$96,547	$27,402	3.52	$50.19
Sep 7-13	615	$104,148	$27,823	3.74	$45.24
Aug 31 - Sep 6	679	$113,258	$28,003	4.04	$41.24
Aug 24-30	637	$113,004	$38,368	2.95	$60.23
Aug 17-23	688	$123,488	$60,042	2.06	$87.27
Aug 10-16	717	$127,803	$53,149	2.40	$74.13
Aug 3-9	702	$132,859	$64,036	2.07	$91.22
Jul 27 - Aug 2	699	$124,968	$55,718	2.24	$79.71
Jul 20-26	729	$124,798	$56,006	2.23	$76.83

LGXNDSSales-Spend$2,701MER-

Week (Mon-Sun)	Orders	Store sales	Ad spend	MER	CAC
Oct 12-18	-	-	$2,701	-	-
Oct 5-11	-	-	$1,778	-	-
Sep 28 - Oct 4	-	-	$1,473	-	-
Sep 21-27	157	$3,827	$1,493	2.56	$9.51
Sep 14-20	181	$4,225	$1,556	2.72	$8.60
Sep 7-13	179	$5,496	$1,676	3.28	$9.37
Aug 31 - Sep 6	181	$5,903	$1,691	3.49	$9.34
Aug 24-30	168	$5,776	$2,850	2.03	$16.96
Aug 17-23	208	$4,733	$4,695	1.01	$22.57
Aug 10-16	217	$6,330	$4,059	1.56	$18.71
Aug 3-9	235	$5,239	$3,323	1.58	$14.14
Jul 27 - Aug 2	262	$6,094	$3,202	1.90	$12.22
Jul 20-26	305	$6,910	$3,347	2.06	$10.97

6LABZSales$8,256Spend$2,637MER3.13x

Week (Mon-Sun)	Orders	Store sales	Ad spend	MER	CAC
Oct 12-18 (Oct 18 posts as zero)	47	$8,256	$2,637	3.13	$56.11
Oct 5-11 (Oct 10-11 post as zero)	36	$8,261	$2,466	3.35	$68.49
Sep 28 - Oct 4	52	$8,052	$1,984	4.06	$38.15
Sep 21-27	47	$7,408	$1,928	3.84	$41.02
Sep 14-20	54	$6,974	$1,717	4.06	$31.80
Sep 7-13	44	$4,370	$1,729	2.53	$39.30
Aug 31 - Sep 6	50	$7,220	$1,724	4.19	$34.47
Aug 24-30	99	$6,155	$1,692	3.70	$17.09
Aug 17-23	90	$4,203	$2,570	1.64	$28.55
Aug 10-16	70	$6,007	$1,091	5.51	$15.58
Aug 3-9	47	$5,155	$1,272	4.05	$27.07
Jul 27 - Aug 2	25	$3,449	$1,194	2.89	$47.76
Jul 20-26	34	$3,646	$1,452	2.51	$42.71

Notes

The table shows the latest complete week on its own. Use the Compare to dropdown to lay any earlier week, or the previous 4-week average, underneath each figure - the 4-week average is the better read when a single week was unusual. Sales and orders are coloured green when they rise; MER green when it rises and CAC green when it falls. Ad spend is deliberately left uncoloured - spending less is not automatically good and not automatically bad, it only matters against what it returned.

Weeks run Monday to Sunday and only complete weeks are shown, so the current part-week never appears here and no week is compared against a short one. Every figure is built from the same daily rows as the brand tabs: PSN and 6LABZ sales and orders from the Daily Pacing sheets, LGXNDS sales and orders from Shopify online store data only (wholesale excluded), spend pulled from Google, Meta and TikTok.

6LABZ spend in this view is gross of the Google promo credits. The credits landed on two single days (Jul 31 and Aug 28) and netting them would drop one week's spend and distort every week-to-week comparison around it. No credit has been applied in September or October, so every week from September on is unaffected either way. 6LABZ held above goal for the last four complete weeks, 4.06x, 3.84x, 4.06x then 3.35x, and closed September at 3.76x for the month - but the latest week restated down from 4.86x once Oct 10 and Oct 11 arrived as zero-sales days against $767 of Google spend. On the five days of that week that did post, it ran 4.86x.

The Cycle Defender Meta campaigns are charged to LGXNDS from Aug 31, 2026, so the LGXNDS weeks from Aug 10 onward carry that spend and the PSN weeks do not.

The latest complete week is Mon Oct 12 - Sun Oct 18. It has no LGXNDS sales behind it at all - the LGXNDS daily rows stop at Sep 27 while the Shopify connection sits on another store, as it does this run - so the LGXNDS row carries spend only and the portfolio figure for this week covers PSN and 6LABZ. LGXNDS spend rose from $1,778 to $2,701 because the brand's own Meta ad account, which began spending Oct 9, ran all seven days of this week for the first time. The 6LABZ row covers all seven days with Oct 18 posting as zero sales; PSN is complete for all seven. Weeks before Sep 28 include all three brands, so the move from 3.51x to 3.23x is a like-for-like comparison between these two weeks but not against anything earlier than Sep 28. PSN falling from $101,020 to $94,388 of sales on slightly higher spend is most of the move, and 6LABZ pulled the same way.

Why Mon Oct 19 to Sun Oct 25 is not here yet, even though it is a finished week. This view only shows a week once all-channel spend is complete for every brand in it, and on this run PSN's Google and TikTok spend could not be read for Oct 23 to Oct 25 - the Ryze connection needs signing back in, and it is the only route into PSN's Google Ads account and into TikTok Ads. Google is about 95% of PSN's spend, so a portfolio week built without it would be badly wrong rather than slightly wrong. The sales side of that week is already in: PSN took $103,623 across Oct 19 to Oct 25, its best week of the month, and 6LABZ took $9,287. On 6LABZ, where Google is the only channel and it did read, the week ran $9,287 of sales on $3,263 of Google, 2.85x - its first complete week under the 3.0x goal since August, and Oct 24 and Oct 25 are the whole of the shortfall. Reconnect Ryze and this week posts in full on the next run.